An SMS gateway enables businesses to send and receive messages via a computer. By routing these messages into mobile phone networks, businesses can capitalize on the 98% open rate of SMS messages.

The advantages don’t end here. Here are 5 reasons why your business should choose an SMS gateway as its communications platform:

Adopting an SMS gateway of Broadnet can bring you endless advantages to your company.

  1. Speed

Delivering messages to your clients is one thing. But you must do so in a quick and timely manner. 90% of SMS messages are read within the first 3 minutes of being received. This ensures that your messages are heard when you need them to be. SMS software also makes creating and sending messages a quick and easy task. Using our simple web SMS platform, your business can write and send an SMS to thousands of contacts in just seconds.

  1. Cost-effective

With an online SMS platform, you can send SMS messages for just a few cents. These rates are a lot less than standard SMS prices offered by providers. Communicating through an SMS gateway also produces a substantial return on investment (ROI). Text messages boast an incredible click-through rate of 36%. This makes SMS the perfect tool to link to your website, increase engagement or provide news and updates.

  1. Reliability

SMS remains a direct and consistent platform to communicate with stakeholders. SMS is also a reliable way to create a true two-way conversation. Text message response rates sit 8 times higher than email. This gives you peace-of-mind that your messages will help foster a relationship with customers.

  1. Universal platform

One of the reasons SMS is so effective is due to the widespread accessibility of mobile phones. There are currently 5.1 billion mobile users across the world, with penetration at an all-time high. Popular instant messaging services such as Facebook Messenger, WhatsApp and WeChat are blocked in many countries. This makes an SMS gateway the ideal solution for connecting with consumers through their mobile devices.

  1. Integration

SMS software can be integrated into these programs through API integration. This allows businesses to seamlessly introduce SMS into existing CRM tools and infrastructure. Connecting your internal processes to our SMS gateway lets you send messages from the comfort of your software. We offer several different API options including REST, SMPP, HTTP, and SOAP.

SMS gateway eases your business’s strategy of reaching the settled goals.

Businesses must make the most of their communication channels. And an SMS gateway is the ideal way to do this. High accessibility and low cost, SMS is the most efficient way to stay in touch with your employees and customers.

To get connected with an SMS gateway, contact our 24/7 support team and visit us at