SMS marketing boosts your sales and awareness on black Friday where all retailers know that the busiest time of the year in their market is coming up.

Succeeding Thanksgiving, it’s every discount shoppers dream, the day of major markdowns, dazzling deals, and serious sales—that’s right, Black Friday!

Here are eight key tactics that will keep you ahead of the game coming up to Black Friday:

Prepare your audience your customers have opted-in to receive promotional SMS marketing, that’s a good indication that they want to be kept up to date on upcoming sales, deals, product launches, and the like.

As a retailer, it’s your responsibility to let customers know in advance what you will have available and prepare them for exciting opportunities that lie ahead.

Fun and enticing ways to promote engagement include:

  • Sneak peeks of products and significant dates
  • Referral incentives for new customers
  • Product launches and early access to new products
  • Exclusive events for VIPs and loyalty members
  • Flash sales

Tailor your content

SMS Marketing is all about knowing who your audience and anticipating what they want. Customizing your message to address consumer needs starts with personalized messages.

It’s the biggest sale of the year!

When it comes to spending big, creating a sense of urgency can persuade consumers to buy at the right time. Text them details on limited stock, exclusive sales, and flash sales.

Small discounts building up to the main sale creates anticipation. Flash sales have a limited time in which to get good deals. Advertising items that won’t become available until a specific date elevates PROMO.

Be specific

Make sure your recipients know what promotions, products, and discounts will be available and when.

If a sale starts or finishes at midnight, be specific to the timezone, so there are no miscommunications. Create a positive and accessible customer experience by being concise and accurate in your sms marketing communication.

Track campaign success

High-quality SMS marketing platforms provide intuitive and sophisticated reporting features. By tracking delivery reports, responses, and specific promo code use over a particular period, the success of your SMS marketing campaign can be measured and compared.

This way, your business can determine tactics and engagement that was most effective for your Black Friday and Cyber Monday campaign.

Check-in with your customers

Using sms marketing solution can thank your customers and ask for feedback for many reasons:

  • Opens a dialogue between the brand and consumers through two-way communication
  • Build rapport and trust that the brand has the consumers best interest at heart
  • Develops new and existing business relationships to become loyal customers

SMS marketing is a crucial medium for your business to advertise during black Friday. 

SMS marketing is essential for today’s digital age when 80% of people have their phones in arm’s distance, and 98% of texts are within three minutes of receiving them. Do Black Friday (and Cyber Monday) right with SMS.

For more information about how to enhance your SMS marketing strategies and campaigns, contact our friendly team here at BroadNet.