International Bulk SMS Messaging Service Provider, Reseller UAE - BroadNet Technologies

 A large majority of spending money on father’s day has come in the form of SMS marketing text calling out for immediate action.

Father’s Day is fast approaching! 

Father’s Day is almost here, and consumers are rushing around trying to find the perfect gift. For retailers it has always been a popular day, however, we tend to spend 3 times more on Mum’s than Dad’s on the retrospective days. The reason behind the popularity of online shopping is largely down to our favorite little device (or sometimes not so little) the mobile phone, with more people using a mobile phone now more than ever, SMS marketing has emerged.

Undoubtedly, an event of this scale presents a huge opportunity for businesses in all industries to maximize sales.

 One of the most consequential challenges of a day like Father’s Day for businesses is thinking about what type of promotional offers or incentives to offer to customers that are competitive yet still return good margins. Alongside this, planning out how to communicate said offers can also be stressful as the way that the offers are presented will have a big impact on their success. We, at Broadnet Technologies, have compiled 4 different ways that you can promote your Father’s Day offers via SMS marketing.

1 – Help your customers find the appropriate gifts.

Purchasing a Father’s Day gift can be tricky and often leaves us with no idea of what to buy. Almost every year, we think about how we are going to get something amazing that is going to amaze our Dad, but then ultimately run out of time and end up settling for the same gifts. You know where this is going…beer, ties, gift vouchers, etc. According to NRF, here are the most popular gifts that are purchased based on overall spending: cards (63%), special outings (47%), apparel (43%), gift cards (42%), and electronics (20%). The running theme is that a lot of these items get purchased year after year, due to a combination of both convenience and lack of gift creativity.

2 – Offer personalized and customized products & services.

One way in which you can increase your Father’s Day sales is by providing customers with the ability to personalize gifts, when applicable. The market for personalized products is now over £1 billion, which emphasizes the level of demand there is from consumers to buy products that have personal value. Alongside this, the market is expected to grow even bigger on a global scale, with an approximate 9% market increase during the period from 2020 to 2023. Therefore, for retailers that sell items such as jewelry and personalized cards, giving customers the option to customize gifts is a no-brainer. In fact, without personalization, you may stand a high chance of losing customers to competitors.

For all other retailers, personalization can provide you with a competitive advantage that could give your Father’s Day sales a significant push. If you cannot personalize the products themselves, you could also consider gift-wrapping or adding personalization to the delivery process. The quickest and easiest way to communicate these features with your customers is by using SMS marketing. This is because SMS has an extremely high open rate (98%) and campaigns can be sent out within minutes. As mentioned previously, your SMS campaign can include an attachment or a short link that showcases some of your personalized products that are available.

3 – Last-minute bookings.

Going back to point one, you can accept the fact that customers often leave Father’s Day until the last minute to your advantage. This can be achieved by offering last-minute bookings and reservations, providing you offer this type of service. Some industries which can find success by doing this includes hotels, days out activity companies, and particularly restaurants. Regarding just how late some people leave their gift purchasing, studies show that 38% of bookings for tours and activities happen either on the same day or up to two days before the trip. Therefore, emphasizing a significant opportunity. Again, a great way to remind your customers that they still have time to book is by using SMS marketing. You can use SMS to keep your customers in the loop and warn them when you are almost fully booked, which may push customers into a decision. It is worth remarking that businesses that do not offer a service that requires a reservation can still send out an SMS campaign informing customers that Father’s Day is almost here and you have a great selection of products to consider.

4 – Limited time sales / Special Discounts

Another way that you can advertise a winning Father’s Day is by offering customers a limited-time sale. Your discount could include a reduction on all of your items or just focus on specific items that are most likely to be of interest to customers purchasing Father’s Day gifts. Providing customers with a deadline to purchase encourages them to act quickly and can often lead to impulse purchasing, which can have a great impact on your sales numbers. that you have because, as mentioned previously, its open rates cannot be matched elsewhere. Furthermore, findings show that 66% of people who subscribe to text marketing campaigns have purchased as a result of receiving a text. Therefore, showing just how impactful an SMS marketing campaign could be to your company.

 SMS marketing is a great way to inform your customers of any limited-time sales and that will boost your sales especially on occasions.

With access to the internet through our mobile phones and returning items bought online made easy, online shopping is now more widely used than ever before. If you want to get the most out of the huge Father’s Day spend, it is vital that send all your customer’s promotional messages.

SMS marketing has opened doors for businesses to grow especially on occasions.

If you want to make the most out of Father’s Day this year, send them an SMS message and watch the sales come rolling in. If you need any help or advice with your SMS campaigns, feel free to give us a call and one of our expert teams can lend a hand.