SMS marketing is pretty essential to run on an integrated marketing strategy.
SMS marketing is one of the most powerful marketing tools available to small company owners and marketers. Basically, it is the practice of texting your consumers and communicating with them. If you’re not already using SMS marketing in conjunction with your social media marketing campaign, you may be missing out on valuable promotion and outreach opportunities.
Bulk SMS is one of the fastest ways to reach mass groups at once, is relatively inexpensive, requires less technical know-how and is proven to be prosperous in increasing sales.
If you’re not sure where to begin, here are three ways to start integrating SMS marketing with your social media campaign today.
- Use of SMS for Instant Promotion
Following this strategy, your clients or followers will be receiving codes from you. You can use SMS marketing to send an SMS code to the user directly on their phone, which when clicked, redirects the user to your social media site where they can enter the code to be entered in an instant promotion or discount competition, giveaway, etc.
- Use of SMS to Ask for Subscriptions
SMS doesn’t just have to be used to promote a contest or sweepstakes; preferably, you can use SMS simply to offer an incentive or a motive for these followers for liking, following, sharing, etc. Since reading a text message is much more suitable for the user and reaches the user immediately (rather than the user needing to login to a social platform first), an SMS to gain followers or promote a call to action can be very useful.
- Use of SMS to Keep in Touch
You can use SMS marketing in combination with your social media campaign by sending out an SMS message about important changes or updates about your company or social media platforms. For instance, if you’re advertising for a whole new product line, you can send an SMS message to your users with a link to the full announcement on your Facebook page.
- Use of SMS links to Tracking
You can use SMS marketing as well to track these Social media links of your platforms. The tracking of your SMS links allows you to collect the exact numbers of all who wish to subscribe to your page. By using this way, you can know the segment who is interested in your offerings through the SMS links.
SMS Marketing is an Effective Tool When Combined with Social Media Marketing
When connected with a social media campaign strategy, SMS marketing can show to be a bright collaboration. By using SMS for contests, giveaways, to ask for subscriptions, and to share valuable information with your audience, you can grab much more followers, grow your business and engage customers more efficiently and efficiently.
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