Ramadan: The Most Powerful Season for Customer Engagement
Ramadan is more than a spiritual month; it is one of the most active commercial periods of the year.
Consumer behavior shifts dramatically. Shopping patterns change. Online activity increases. Evening engagement peaks. Brands that adapt their communication strategy during Ramadan consistently achieve higher interaction and stronger conversion rates.
The real question is:
Which channel guarantees visibility at the right moment?
Why Bulk SMS Is the Most Effective Ramadan Marketing Tool?
π 99% Open Rate
SMS messages achieve an average open rate of approximately 99%, making it one of the most reliable communication channels available. In comparison, email marketing averages around 20% open rates according to insights referenced by Forbes and industry research from Gartner.
During Ramadan, when timing is everything, guaranteed visibility matters.
β‘ Instant Delivery for Time-Sensitive Offers
Ramadan promotions often depend on urgency:
- Pre-Iftar flash deals
- Evening discount announcements
- Limited-time offers
- Eid campaign reminders
Unlike social media, SMS is not dependent on algorithms. Messages are delivered directly and instantly to customersβ phones.
π― Targeted & Personalized Campaigns
Bulk SMS allows businesses to segment and target audiences with precision:
- Age-based targeting
- Gender segmentation
- Location-based messaging
- Customer behavior targeting
- VIP or loyalty segmentation
Personalized Ramadan messages increase engagement and improve return on investment.
High-Impact SMS Use Cases During Ramadan
π Retail & E-Commerce
Flash sale reminders
Cart abandonment messages
Exclusive Ramadan offers
π½ Restaurants & Hospitality
Iftar menu promotions
Suhoor delivery campaigns
π¦ Banking & Financial Services
Payment reminders
Secure OTP authentication
Ramadan financing offers
π Logistics & Delivery
Order confirmations
Delivery tracking updates
π Community & Organizations
Event reminders
Donation campaigns
Prayer time alerts
SMS works because it reaches customers at the exact moment they are most active.
Best Time to Send SMS During Ramadan
Consumer behavior studies from Meta indicate that digital engagement increases significantly in the evening during Ramadan.
Peak engagement periods typically include:
- 1β2 hours before Iftar
- 8:30 PM β 11:30 PM (post-Iftar browsing)
- Late-night shopping hours
Scheduling SMS during these windows can significantly increase response rates.
Why SMS Outperforms Other Channels During Ramadan?
During Ramadan, social media relies on unpredictable algorithms, email suffers from lower open rates, and paid ads face higher competition and rising costs, while SMS delivers messages instantly, directly, and with guaranteed visibility.
How to Prepare Your Ramadan SMS Campaign
To maximize results:
- Clean and update your customer database
- Segment audiences properly
- Create a weekly promotional calendar.
- Schedule automated reminders
- Track delivery and performance metrics
Preparation before Ramadan begins ensures smoother execution and stronger performance.
π Launch Your Ramadan SMS Campaign Today
Start planning your Ramadan communication strategy and reach your customers instantly.
π© Contact our team at: sales@broadnet.me π www.broadnet.me