# Delivery-grade messaging for carriers and last-mile.

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- Publisher: BroadNet (https://www.broadnet.me)
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Industry · Logistics & supply chain

Dispatch and out-for-delivery alerts, narrow-window ETAs, failed-attempt reschedules, proof-of-delivery and driver coordination — orchestrated across WhatsApp, SMS and Voice. Direct operator routes so the where-is-my-parcel message actually lands.

[Talk to a logistics specialist](https://www.broadnet.me/contact?industry=logistics) [Explore two-way SMS](https://www.broadnet.me/products/two-way-sms)

Logistics traffic · at a glance

1.4s

Typical alert latency

Out-for-delivery and ETA sends

1,000+

Direct operator connections

Direct binds in 86 countries

200+

Countries served

From a single API key

300M+

Messages / day

Platform-wide, carrier-grade

One platform for every parcel message — from dispatch to doorstep.

Carriers, 3PLs and marketplaces running on BroadNet

Large logistics platform Regional last-mile carrier Cross-border 3PL group Pan-MENA food-delivery platform E-commerce fulfilment network Courier & express operator Freight-forwarding group Q-commerce delivery platform

Use cases

## Every parcel touchpoint, from dispatch to doorstep.

The same orchestration that pushes a narrow-window ETA also runs your failed-attempt reschedules, proof-of-delivery capture and driver coordination — without stitching together separate SMS, chat and voice vendors.

### Dispatch & out-for-delivery

Shipped, out-for-delivery and arriving-now alerts with a live tracking deep-link — routed via the cheapest channel that reliably reaches that handset.

Live tracking link Smart routing Multi-language

### Narrow-window ETAs

Real-time ETA windows and driver-approaching pings that cut missed first attempts and let recipients redirect before the van arrives.

Real-time ETA 1.4s median Redirect link

### Failed-attempt reschedules

One-tap reschedule and safe-place instructions after a missed delivery — cutting repeat trips and the cost of a second attempt.

One-tap reschedule Safe-place capture TMS webhook

### Proof of delivery

OTP-confirmed handover and photo-POD deep-links flow straight back into your TMS or OMS, with a signed record of the confirmation.

OTP handover Photo-POD link Signed record

### Driver & hub coordination

Two-way SMS and WhatsApp for dispatch, exception handling and hub-to-hub status — no consumer app to install on a shared device.

Two-way Exception handling No app needed

### Returns & COD

Return-pickup scheduling, label deep-links and cash-on-delivery amount confirmations — reconciled back into your OMS in real time.

Return scheduling COD confirm OMS webhook

Compliance

## Cross-border, consent-first.

Last-mile messaging crosses jurisdictions and consumer-protection regimes constantly. Every send is permission-scored, quiet-hour-aware and logged, so operations can scale volume without legal drag.

PDPL UAE & KSA PDPL

Federal Decree-Law 45/2021 and KSA PDPL 2023 — consent ledger, lawful-basis tagging and cross-border data flows handled in-flight.

Attestation available on request

GDPR GDPR & CCPA

EU GDPR Article 28 DPA, UK GDPR and California CCPA/CPRA addenda available for carriers moving parcels across borders.

Attestation available on request

TDRA TDRA sender-ID rules

Alphanumeric sender-ID registration and the 7am–9pm GST sending window enforced automatically for UAE recipient traffic.

Attestation available on request

TRAI TRAI DLT

For India-bound traffic, DLT template and header registration handled so transactional delivery notifications are not filtered.

Attestation available on request

ISO ISO/IEC 27001:2022

Information-security management certified across Dubai, Frankfurt and Singapore data-centre estates.

Attestation available on request

SOC 2 SOC 2 Type II

Security, availability and confidentiality criteria, audited continuously across a 12-month observation window.

Attestation available on request

Case study · regional last-mile carrier

## Out-for-delivery messages with narrow-window ETAs and one-tap reschedule.

Challenge: A high rate of failed first attempts drove costly second trips and where-is-my-parcel calls into the contact centre. Approach: A regional last-mile carrier moved out-for-delivery and ETA messaging onto BroadNet's WhatsApp + SMS orchestration with one-tap reschedule and safe-place capture, and smart SMS fallback for non-WhatsApp handsets. Reference available under NDA.

[Read the full story](https://www.broadnet.me/customers) [See two-way SMS](https://www.broadnet.me/products/two-way-sms)

Channel mix

## The channel mix carriers actually run.

Logistics weights SMS heavily for universal, time-critical delivery alerts that must land on any handset, with WhatsApp carrying the rich two-way reschedule and tracking moments and Voice for high-value or failed-delivery callbacks.

### SMS

Universal reach for out-for-delivery, ETA and OTP handover. Every recipient, every handset.

### WhatsApp Business

Live tracking, one-tap reschedule and two-way support — branded and rich.

### Voice & flash-call

Failed-delivery callbacks, high-value handover confirmation and driver dispatch.

Architecture

## From the TMS to the recipient's pocket.

One REST call from your TMS, OMS or driver app. BroadNet handles channel selection, language routing, failover and DLR reconciliation back into your operations data lake.

Carrier

TMS · OMS · driver app

BroadNet

Routing · language

Carrier / Meta

Direct route

Recipient

Verified delivery

01 · Ingest

Webhook from your TMS, OMS or driver app on each status change. Shipment-keyed, language-tagged, urgency-classed.

02 · Decide

WhatsApp if reachable; SMS otherwise. Quiet-hour and consent check; hydrate template with a live tracking or reschedule deep-link.

03 · Deliver

Direct Meta or MNO route. Per-message DLR back into your operations data lake within seconds. Signed audit log retained.

Why logistics teams pick BroadNet

## Built for the failed-attempt.

- One platform for SMS, WhatsApp and Voice — your operations team does not switch vendors when volume spikes on peak days.
- Direct operator routes so time-critical ETA and out-for-delivery messages actually land, not just show as 'sent'.
- One-tap reschedule and safe-place capture that flow straight back into your TMS via webhook.
- TMS / OMS webhooks for common platforms and custom stacks — shipment-keyed, no glue code.
- AED, SAR, USD and EUR billing with volume tiers from 100k messages a month upward.

![The BroadNet snow leopard on a glowing highway of delivery routes leading to a phone, for logistics](https://www.broadnet.me/marketing/solutions/sol-logistics.webp)

Built for your industry

## Your industry, on a carrier-grade network.

Compliant, reliable messaging tuned to your sector — across MENA, Africa and Asia.

200+

Countries

60,000+

Enterprises

Since 2003

Operator-direct

[Talk to sales](https://www.broadnet.me/contact)

Questions

## The questions buyers ask most.

**Why do direct operator routes matter for delivery alerts? +**

An out-for-delivery or ETA message that shows as 'sent' but never reaches the handset causes exactly the missed delivery it was meant to prevent. BroadNet routes on 1,000+ direct operator binds with delivery receipts, so you can see which messages actually arrived — the difference shows up directly in first-attempt success rates.

**Can recipients reschedule or redirect a delivery from the message? +**

Yes. Templates carry one-tap deep-links for reschedule, safe-place instructions and address redirect. The recipient's choice flows straight back into your TMS via webhook, so the driver's manifest updates before the attempt rather than after a failure.

**How do you handle proof of delivery? +**

We support OTP-confirmed handover and photo-POD deep-links. The confirmation is captured with a signed record and posted back into your TMS or OMS, giving operations and dispute teams a defensible delivery trail.

**Does this work for driver and hub coordination, not just recipients? +**

Yes. Two-way SMS and WhatsApp cover driver dispatch, exception handling and hub-to-hub status without requiring a consumer app on a shared device — useful where drivers rotate handsets or work on feature phones.

**Can you scale for peak days? +**

The platform runs 300M+ messages a day carrier-wide, with no fixed per-account rate limits — throughput is sized to your traffic, up to 30,000 SMS/s per node. Peak e-commerce and q-commerce volumes are exactly the load pattern the direct-route architecture is built for.

**How do you keep transactional alerts from being filtered abroad? +**

For markets with registration regimes — India's TRAI DLT, UAE TDRA sender-ID rules and others — we handle the template and header registration as part of onboarding, so your transactional delivery notifications are classified correctly and not filtered as unregistered traffic.

Delivery-grade SLA

## Move your delivery messaging onto carrier-grade rails.

Talk to our logistics team about routing, languages, reschedule flows and pricing for peak-grade volumes. Most carriers are live in under three weeks.

[Talk to a logistics specialist](https://www.broadnet.me/contact?industry=logistics) [See pricing](https://www.broadnet.me/pricing/whatsapp)

$ curl -X POST https://api.broadnet.me/sms/sendSms
