# A2P SMS regulations in Madagascar

> A2P SMS to Madagascar is regulated by the Autorité de Régulation des Technologies de Communication (ARTEC). ARTEC sender ID registration via operator. French and Malagasy supported, with approval typically taking 10-14 business days. BroadNet carries this traffic over direct operator connections.

- Canonical URL: https://www.broadnet.me/regulations/madagascar
- Language: en
- Last reviewed: 2026-09-29
- Publisher: BroadNet (https://www.broadnet.me)

## Key facts

- **ARTEC** — Autorité de Régulation des Technologies de Communication regulates A2P messaging
- **10-14 days** — Typical sender-ID approval time
- **99.99%** — Platform uptime SLA

## Who regulates A2P SMS in Madagascar?

Application-to-person messaging to Madagascar is overseen by the Autorité de Régulation des Technologies de Communication (ARTEC), which licenses the operators that terminate A2P traffic and sets the conditions those routes run under. BroadNet delivers into Madagascar over direct operator connections — Telma, Orange Madagascar and Airtel Madagascar — rather than through resold or grey routes, so the sender ID, the delivery receipt and the audit trail all come back from the licensed path.

- Telecoms regulator: Autorité de Régulation des Technologies de Communication (ARTEC).
- Direct operator routes: Telma, Orange Madagascar and Airtel Madagascar.
- Sender-ID registration: ARTEC sender ID registration via operator. French and Malagasy supported.
- Typical lead time: 10-14 business days.

## Sender ID registration in Madagascar

ARTEC sender ID registration via operator. French and Malagasy supported. Registration is not a formality — an unregistered or mismatched sender ID is the most common reason otherwise-valid traffic is filtered, and the failure is usually silent rather than a hard rejection. Plan 10-14 business days for approval and register before you need the route, not during a launch.

- Lead time: 10-14 business days.
- BroadNet files sender IDs on your behalf through the ARTEC-licensed operators.
- French + Malagasy: Both supported.
- Time to production: Live in 11–19 business days from test-access request to production (set by the sender-ID lead time).

## Consent and content rules

PII handled per ARTEC framework. Transactional messages — one-time passcodes, delivery and account alerts — are treated differently from marketing, but the distinction is decided by the content of the message rather than by how the campaign is labelled.

- ARTEC sender ID: Sender IDs registered via operator route.
- French + Malagasy: Both supported.
- ARTEC framework: PII handling per regulator framework.

## What this means for your integration

Practically, three things decide whether traffic to Madagascar performs: a registered sender ID on an ARTEC-licensed route, a consent and opt-out record you can evidence, and message content that matches the category it was registered under. BroadNet's compliance engine checks each submission against the Madagascar ruleset before it reaches the operator, so a non-compliant send is rejected back to you rather than filtered silently downstream — which is the difference between a fixable error and traffic that quietly disappears.

- Every message returns a delivery receipt (DLR); BroadNet does not publish per-country delivery percentages.
- Indicative list pricing: EUR 0.035 – 0.06 per message.
- Addressable mobile base: 12M subscribers.
- Data handling follows the applicable Madagascar privacy regime.

## Madagascar rules: promotional vs. transactional SMS

|  | Promotional / marketing | Transactional / service (OTP, alerts) |
|---|---|---|
| Registered sender ID required | Yes | Yes |
| Prior consent required | Yes | No |
| Opt-out instruction required | Yes | No |
| Delivery receipts available | Yes | Yes |

## Frequently asked questions

### Who regulates SMS in Madagascar?

the Autorité de Régulation des Technologies de Communication (ARTEC). It licenses the operators that terminate A2P traffic and sets the conditions those routes operate under. BroadNet delivers into Madagascar over direct connections to Telma, Orange Madagascar and Airtel Madagascar.

### Do I need to register a sender ID for Madagascar?

Yes. ARTEC sender ID registration via operator. French and Malagasy supported. Allow 10-14 business days for approval. An unregistered sender ID is the most common cause of silently filtered traffic, so register before the campaign rather than during it.

### How long does it take to start sending to Madagascar?

Live in 11–19 business days from test-access request to production (set by the sender-ID lead time). The sender-ID registration is usually the long pole at 10-14 business days; the technical integration itself is the same REST or SMPP interface you would use for any other market.

### What does A2P SMS cost in Madagascar?

Indicative list pricing is EUR 0.035 – 0.06 per message, with volume tiers below that. The rate depends on the operator, the message category and committed volume — see the Madagascar coverage page for the per-operator breakdown.

### What delivery rate should I expect in Madagascar?

BroadNet does not publish per-country delivery percentages. Every message on these direct operator routes returns a delivery receipt (DLR), so you can measure delivery on your own traffic, and the platform carries a 99.99% uptime SLA. Grey routes deliver until they do not, and give you no receipt when they fail.

## Related

- [Madagascar coverage](https://www.broadnet.me/coverage/madagascar)
- [All regulations](https://www.broadnet.me/regulations)

## Technical facts for Madagascar

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 646 |
| Dialling code | +261 |
| Operators (MCC-MNC) | Telma · 646-01; Orange Madagascar · 646-02; Airtel Madagascar · 646-04 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | ARTEC (Autorité de Régulation des Technologies de Communication) |
| Sender-ID rules | ARTEC sender ID registration via operator. French and Malagasy supported. |
| Sender-ID lead time | 10-14 business days |

## Sources

- [ARTEC — Autorité de Régulation des Technologies de Communication](https://www.artec.mg/)