# A2P SMS regulations in Ireland

> A2P SMS to Ireland is regulated by the Commission for Communications Regulation (ComReg). Alphanumeric sender IDs must be registered in ComReg's SMS Sender ID Registry; since 3 July 2025, messages from unregistered IDs are labelled "Likely SCAM". GDPR + ePrivacy Regulations 2011. BroadNet carries this traffic over direct operator connections.

- Canonical URL: https://www.broadnet.me/regulations/ireland
- Language: en
- Last reviewed: 2026-10-02
- Publisher: BroadNet (https://www.broadnet.me)

## Key facts

- **ComReg** — Commission for Communications Regulation regulates A2P messaging
- **D14/24** — ComReg decision establishing the SMS Sender ID Registry
- **99.99%** — Platform uptime SLA

## Who regulates A2P SMS in Ireland?

Application-to-person messaging to Ireland is overseen by the Commission for Communications Regulation (ComReg), which licenses the operators that terminate A2P traffic and sets the conditions those routes run under. BroadNet delivers into Ireland over direct operator connections — Vodafone Ireland, Three Ireland and Eir — rather than through resold or grey routes, so the sender ID, the delivery receipt and the audit trail all come back from the licensed path.

- Telecoms regulator: Commission for Communications Regulation (ComReg).
- Direct operator routes: Vodafone Ireland, Three Ireland and Eir.
- Sender-ID registration: mandatory in ComReg's SMS Sender ID Registry (Decision D14/24).
- Typical lead time: ComReg publishes no fixed processing time.

## Sender ID registration in Ireland

ComReg runs a mandatory SMS Sender ID Registry under Decision D14/24. Since 3 July 2025, a message sent with an alphanumeric sender ID that is not registered is labelled "Likely SCAM" on the handset, and ComReg has said blocking will follow. A participating aggregator registers the ID on the sender's behalf, or the organisation registers it directly; ComReg approves it, and every SMS provider must then activate it — until all of them have, messages may still be labelled. ComReg publishes no fixed processing time, so register before you need the route, not during a launch.

- Registry: ComReg SMS Sender ID Registry (Decision D14/24).
- Format: alphanumeric, 3–11 characters; generic words and mainly numeric IDs are refused.
- Unregistered alphanumeric IDs: labelled "Likely SCAM" since 3 July 2025; blocking to follow.
- BroadNet coordinates the registration during onboarding.

## Consent and content rules

GDPR + ePrivacy Regulations 2011. DPC (Data Protection Commission) supervises. Transactional messages — one-time passcodes, delivery and account alerts — are treated differently from marketing, but the distinction is decided by the content of the message rather than by how the campaign is labelled.

- GDPR + ePrivacy: GDPR plus ePrivacy Regulations 2011. DPC supervises.
- SMS Sender ID Registry: unregistered alphanumeric IDs labelled "Likely SCAM" since 3 July 2025.

## What this means for your integration

Practically, three things decide whether traffic to Ireland performs: a registered sender ID on a ComReg-licensed route, a consent and opt-out record you can evidence, and message content that matches the category it was registered under. BroadNet's compliance engine checks each submission against the Ireland ruleset before it reaches the operator, so a non-compliant send is rejected back to you rather than filtered silently downstream — which is the difference between a fixable error and traffic that quietly disappears.

- Every message returns a delivery receipt (DLR); BroadNet does not publish per-country delivery percentages.
- Indicative list pricing: EUR 0.05 – 0.075 per message.
- Addressable mobile base: 5.5M subscribers.
- GDPR + ePrivacy: GDPR plus ePrivacy Regulations 2011. DPC supervises.

## Ireland rules: promotional vs. transactional SMS

|  | Promotional / marketing | Transactional / service (OTP, alerts) |
|---|---|---|
| Registered sender ID required | Yes | Yes |
| Prior consent required | Yes | No |
| Opt-out instruction required | Yes | No |
| Delivery receipts available | Yes | Yes |

## Frequently asked questions

### Who regulates SMS in Ireland?

the Commission for Communications Regulation (ComReg). It licenses the operators that terminate A2P traffic and sets the conditions those routes operate under. BroadNet delivers into Ireland over direct connections to Vodafone Ireland, Three Ireland and Eir.

### Do I need to register a sender ID for Ireland?

Yes. Alphanumeric sender IDs must be registered in ComReg's SMS Sender ID Registry (Decision D14/24). Since 3 July 2025, messages from unregistered IDs are labelled "Likely SCAM", and blocking is to follow. ComReg publishes no fixed processing time, so register before the campaign rather than during it.

### How long does it take to start sending to Ireland?

Live in 5–15 business days from test-access request to production. Sender-ID registration runs through ComReg's registry, which publishes no fixed processing time, so start it early; the technical integration itself is the same REST or SMPP interface you would use for any other market.

### What does A2P SMS cost in Ireland?

Indicative list pricing is EUR 0.05 – 0.075 per message, with volume tiers below that. The rate depends on the operator, the message category and committed volume — see the Ireland coverage page for the per-operator breakdown.

### What delivery rate should I expect in Ireland?

BroadNet does not publish per-country delivery percentages. Every message on these direct operator routes returns a delivery receipt (DLR), so you can measure delivery on your own traffic, and the platform carries a 99.99% uptime SLA. Grey routes deliver until they do not, and give you no receipt when they fail.

## Related

- [Ireland coverage](https://www.broadnet.me/coverage/ireland)
- [All regulations](https://www.broadnet.me/regulations)

## Technical facts for Ireland

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 272 |
| Dialling code | +353 |
| Operators (MCC-MNC) | Vodafone Ireland · 272-01; Three Ireland · 272-05; Eir · 272-03 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | ComReg (Commission for Communications Regulation) |
| Sender-ID rules | Alphanumeric sender IDs must be registered in ComReg's SMS Sender ID Registry (Decision D14/24). Since 3 July 2025, messages from unregistered IDs are labelled "Likely SCAM". |
| Sender-ID lead time | No published time (ComReg registry) |

## Sources

- [ComReg — Commission for Communications Regulation](https://www.comreg.ie/)
- [ComReg SMS Sender ID Registry — ComReg: SMS Sender ID Registry](https://www.comreg.ie/industry/electronic-communications/nuisance-communications/sms-sender-id-registry/)
- [ComReg registry Q&A — ComReg: SMS Sender ID Registry Q&A](https://www.comreg.ie/industry/electronic-communications/nuisance-communications/sms-sender-id-registry/registry-qa/)