# Bulk SMS for the UAE, Saudi Arabia and 200+ countries - Canonical URL: https://www.broadnet.me/products/bulk-sms - Language: en - Last updated: 2026-10-20 - Publisher: BroadNet (https://www.broadnet.me) - Markdown version of the page above, generated from the rendered page. Bulk SMS · Campaigns Bulk SMS to millions with compliance built in. Bulk SMS at 30,000 messages per second per node, sustained. Per-country opt-in compliance, sender-ID registration, time-of-day rules, and suppression lists enforced automatically — so you reach millions in minutes, without the regulatory risk. [Get volume pricing](https://www.broadnet.me/contact?topic=route-audit&product=bulk-sms) [Check destination coverage](https://www.broadnet.me/coverage) ISO 27001 / 9001 / 22301 GDPR · CCPA · UAE-PDPL 30,000 SMS/sec per node ![The BroadNet snow leopard in a storm of glowing messages broadcast to millions of phones](https://www.broadnet.me/marketing/generated/viz-bulk.png) BroadNet · broadcast at scale Bulk SMS delivery 300M+ messages / day 200+ countries 30,000 SMS/sec per node By the numbers ## Built for the campaign, measured against the audit. Throughput 30,000 msg / sec per node Horizontally scaled across SMPP binds. Targeting 12 segment dimensions Country, language, tag, behavior, custom field. Compliance 100% platform-enforced Opt-out, quiet hours, sender ID, suppression. Uptime 99.99% platform SLA Contractual uptime, monitored 24/7. How a campaign ships ## From CSV to millions of handsets, in five engineered hops. Audience segmentation, personalization, quiet-hour resolution, and DLR/CTR streaming all sit on the same path — so a send is one wire end-to-end, not five orchestrated tools. 1. 01 · Upload List + segment Upload a CSV or sync from your CRM. AND/OR/NOT filters slice the audience and apply suppression in one pass. p50 < 800ms / 1M rows 2. 02 · Compose Personalize Merge {first_name}, {balance}, or any column. Unicode segments counted, link-shortener variants generated per recipient. p50 < 60ms / row 3. 03 · Schedule Quiet-hour engine Per-recipient time-zone resolution. Per-country sending windows and KSA STC opt-in rules are enforced before the message leaves the queue. TZ-aware, per row 4. 04 · Dispatch SMPP fan-out Up to 30,000 MT/sec per node, sustained across direct operator binds. A/B variants split at submit time, not in a separate run. 30,000 MT/sec per node 5. 05 · Measure DLR + CTR DLRs and click events stream into the dashboard live. Winner promotion fires when statistical significance is reached. p50 < 3s end-to-end 6. ← DLR + click events · webhook stream 01 · Upload List + segment Upload a CSV or sync from your CRM. AND/OR/NOT filters slice the audience and apply suppression in one pass. p50 < 800ms / 1M rows 02 · Compose Personalize Merge {first_name}, {balance}, or any column. Unicode segments counted, link-shortener variants generated per recipient. p50 < 60ms / row 03 · Schedule Quiet-hour engine Per-recipient time-zone resolution. Per-country sending windows and KSA STC opt-in rules are enforced before the message leaves the queue. TZ-aware, per row 04 · Dispatch SMPP fan-out Up to 30,000 MT/sec per node, sustained across direct operator binds. A/B variants split at submit time, not in a separate run. 30,000 MT/sec per node 05 · Measure DLR + CTR DLRs and click events stream into the dashboard live. Winner promotion fires when statistical significance is reached. p50 < 3s end-to-end Capabilities ## Everything the campaign needs, nothing it doesn't. ### Audience segmentation Slice your list by country, language, tag, behavior, or any custom attribute. Combine filters with AND / OR / NOT. Suppression list and quiet-hour windows applied automatically before send. 12 segment dimensions AND / OR / NOT ### Opt-out compliance STOP, إيقاف, ARRÊT — and any custom keyword — processed in real time. Opt-outs land on the suppression list within seconds and stick across every campaign, every channel, every account. EN · AR · FR platform-wide ### Personalization variables Merge first name, balance, order number, or any column from your CSV directly into the message body. Fallback values prevent empty placeholders. Unicode safe for Arabic and Hindi. {first_name} {custom_*} ### Scheduled sends Queue a campaign for a specific minute, or stagger delivery across a window so recipients receive in their local morning. Time-zone-aware per phone number. Pause and resume mid-send. per-recipient TZ pause / resume ### A/B testing Split your audience into 2–8 variants, send a sample, measure delivery and click rate, then auto-promote the winning copy to the remainder of the list. No data warehouse required. up to 8 variants auto-promote winner ### Click tracking Built-in link shortener generates a unique URL per recipient. Click-through, time-to-click, device, and country surface in the dashboard the instant the message lands. per-recipient URL real-time CTR Use cases ## What enterprises send at this scale. E-commerce ### Promotional campaigns Launch a sale to a million shoppers in five minutes, segment by past purchase, and track click-through on every shortened URL — without warming up a single sender. Eid Sale · segmented by past purchase · tracked links Banking ### Customer alerts Notify card holders of policy changes, branch closures, or new product launches on a registered alphanumeric sender with audit-grade DLRs and seven-year retention. Statement reminder · registered sender · audit-grade DLRs Government ### Public service notifications Issue weather warnings, civil information, public-health updates, or election reminders in Arabic, English, or French — with delivery guarantees suitable for citizen-grade workloads. Civil alert · Arabic, English, French Customer stories ## What it looks like when the campaign just sends. Cross-border retail group Retail · GCC + North Africa AE SA EG **Challenge** A weekly promo blast took hours and several vendors to fan out across multiple markets. **Approach** A large loyalty list was unified inside BroadNet's segmentation engine with a single send job per region. CRM & loyalty lead (reference under NDA) Pan-African ecommerce marketplace E-commerce · Africa NG KE EG **Challenge** A Black Friday push across many African markets meant juggling a separate aggregator dashboard for each one. **Approach** BroadNet collapsed every route into a single job spec with country-aware throughput controls. Lifecycle marketing lead (reference under NDA) South Asian ecommerce marketplace E-commerce · South Asia PK BD **Challenge** A peak-day shopping event required testing several creative variants without breaking the timeline. **Approach** A small seed slice ran in one market first, with the winning variant auto-promoted via API to the full segment in the next. Customer engagement lead (reference under NDA) Compliance ## Marketing law, codified into the platform. You provide the opt-in records. BroadNet enforces every other rule — sender ID approval, quiet-hour windows, opt-out processing, data residency — so a misconfigured campaign can't become a regulatory incident. GDPR CCPA UAE-PDPL KSA-PDPL TPS STC opt-in ISO 27001 TDRA · CST · NTRA ### Opt-in / opt-out registry Every recipient's consent state stored with timestamp and source. STOP keyword in EN, AR, FR processed in real time; replies land on the suppression list before the next message ships. ### TPS · quiet hours · STC UK TPS scrub on UK lists. KSA STC opt-in registry honored. Per-country sending windows applied per-recipient, in their local time. ### GDPR · CCPA · UAE-PDPL EU traffic routed and stored EU-only with DPA on file. Right-to-erasure exposed via API. UAE-PDPL data-subject requests fulfilled within statutory windows. ### Audit-ready logs Every send produces a tamper-evident record: who, when, content hash, route, DLR. 90-day standard retention, 7-year enterprise. Exportable for any regulator review. Questions buyers ask ## Bulk SMS, answered honestly. Throughput is up to 30,000 MT/sec per node on direct SMPP binds. Quiet-hour windows and per-recipient TZ resolution can stretch the wall-clock — that is by design and the dashboard shows both scheduled and actual completion times. Yes. CSV upload with phone number, opt-in timestamp, consent source, and any custom attribute. The platform never sends to a number that lacks a consent timestamp, which is a regulator-friendly default. We also sync from Salesforce, HubSpot, Klaviyo, and any system that can hit a webhook. Per-message, per-country, with volume tiers from 100K messages a month. UAE list rates start at $0.0123/MT, KSA at $0.016/MT and Egypt at $0.028/MT. Sustained 20M+/month gets enterprise rates that drop those by 30–45%. AED, SAR, USD, and EUR invoicing supported. No setup fees, no monthly minimum. STOP, إيقاف, ARRÊT, plus any custom keyword you register, are processed in real time on the inbound MO channel. The recipient lands on a platform-wide suppression list within seconds and is excluded from every subsequent campaign across every account on your tenant — including campaigns already queued for future send. The send pauses automatically the moment our regulatory team logs the suspension. In-flight messages already on the SMPP wire complete; queued messages hold. You get a dashboard alert plus a PagerDuty webhook if you have one configured. We then re-register or rotate the sender ID, typically within one to three business days depending on the regulator. Standard retention is 90 days for DLRs and message bodies. Enterprise tier keeps both for 7 years in tamper-evident logs with a content hash recomputed on read. Logs can be streamed to your SIEM (Splunk, Datadog, Sentinel) or pulled by SFTP on a nightly schedule. UK TPS scrub runs on every UK send. KSA's STC opt-in registry is checked at send time. UAE TDRA promotional sender ID rules — including the AD- prefix — are enforced platform-wide. You don't toggle these on; they apply by default and produce a delivery report line if a recipient is suppressed. Above 5M messages per month you get a named campaign-ops manager, 24/7 NOC pager, a quarterly performance review, and a shared Slack or Teams channel with the engineering team. Above 50M/month we provide dedicated SMPP binds and on-site quarterly visits from the Dubai HQ team. Question not here? [Ask our engineering team](https://www.broadnet.me/contact) Related products ## Build the rest of the stack. [See all products](https://www.broadnet.me/products) [A2P SMS Application-to-person — the broader category including transactional and OTP. Learn more](https://www.broadnet.me/products/a2p-sms) [Link Shortener Branded short links with per-recipient tracking and click analytics. Learn more](https://www.broadnet.me/products/link-shortener) [WhatsApp Business Marketing on WhatsApp with opt-in and pre-approved templates. Learn more](https://www.broadnet.me/products/whatsapp-business-api) [Omnichannel Multi-channel campaigns across SMS, WhatsApp, RCS, and email. Learn more](https://www.broadnet.me/products/omnichannel) [SMS segmentation reference How long messages split into concatenated parts — UDH, reference numbers and per-segment billing on the wire. Learn more](https://www.broadnet.me/reference/sms-segmentation-concatenation-udh) [Best bulk SMS provider A buyer's guide comparing bulk SMS vendors on delivery, compliance and price. Learn more](https://www.broadnet.me/compare/best-bulk-sms-provider) ![The BroadNet snow leopard resting a paw on a glowing globe of worldwide network routes](https://www.broadnet.me/marketing/generated/viz-leopard-global.png) Carrier-grade delivery ## Delivered to 200+ countries, direct to the operator in 86. No grey routes: a direct operator bind wherever one is commercially available, otherwise a labelled partner-managed route. One API to every channel, on a network built since 2003. 200+ Countries 1,000+ Operator connections 300M+ Msgs·day [Talk to sales](https://www.broadnet.me/contact) 200+ countries · MENA-first ## Send your next campaign to 200+ countries. Talk to our team about volume pricing, sender-ID registration in your target markets, and a launch plan that fits your calendar. [Get volume pricing](https://www.broadnet.me/contact?topic=route-audit&product=bulk-sms) [Check destination coverage](https://www.broadnet.me/coverage) $ curl api.broadnet.me/sms/sendbulk · npm i @broadnet/cpaas-sdk ## Related guides & answers Go deeper on the concepts behind this product. - [How do I send bulk SMS Read](https://www.broadnet.me/answers/how-to-send-bulk-sms) - [How do I handle SMS opt-outs Read](https://www.broadnet.me/answers/how-to-handle-sms-opt-outs) - [SMS marketing vs transactional SMS — what's the difference Read](https://www.broadnet.me/answers/sms-marketing-vs-transactional) - [Short code vs long code — when to use each Read](https://www.broadnet.me/answers/what-is-short-code-vs-long-code) - [What is a DNC (Do Not Call) list Read](https://www.broadnet.me/answers/what-is-dnc) - [What is an SMS short code Read](https://www.broadnet.me/answers/what-is-short-code)