# A2P SMS to 200+ countries, direct to the operator in 86 - Canonical URL: https://www.broadnet.me/products/a2p-sms - Language: en - Last updated: 2026-10-20 - Publisher: BroadNet (https://www.broadnet.me) - Markdown version of the page above, generated from the rendered page. A2P SMS · since 2003 Application-to-person SMS at planetary scale. A2P (application-to-person) SMS is a text message sent by a business system to a person's phone, such as a one-time passcode, an alert or a delivery notice. BroadNet carries 300M+ of them a day to 200+ countries over 1,000+ direct operator connections — direct to the operator in 86 countries, over labelled partner routes elsewhere, never over grey routes — for Google, Meta, Uber and the world's largest enterprises since 2003. [Request A2P route audit](https://www.broadnet.me/contact?topic=route-audit&product=a2p-sms) [Request test access](https://www.broadnet.me/signup) ISO 27001 / 9001 / 22301 TLS 1.3 · AES-256 ![The BroadNet snow leopard leaping alongside a stream of A2P messages racing to a phone](https://www.broadnet.me/marketing/generated/viz-a2p.png) BroadNet · A2P at scale POST /sms/sendSms 300M+/day messages 200+ countries 99.99% uptime SLA Trusted by the platforms that power the modern internet - Customer: Meta - Customer: WhatsApp - Customer: Google - Customer: Uber - Customer: Western Union - Customer: LINE - Customer: Rakuten Viber - Customer: American Express - Customer: DHL - Customer: Nestlé - Customer: Samsung - Customer: Saudi Ministry of Finance - Customer: Bank Audi By the numbers ## Carrier-grade, measured monthly. Headline network figures, as published on the BroadNet fact sheet. Volume 300M+ messages / day Sustained A2P traffic across all routes. Network 1,000+ direct operator connections Interconnects, not aggregator hops. Reach 200+ countries Every dialable destination, MENA-first. Heritage 23+ years Operating carrier-grade since 2003. How it routes ## From your API call to the handset, in 5 hops. No grey routes. Traffic rides a direct SMPP bind to the destination operator wherever a direct route is commercially available (1,000+ direct operator connections), otherwise a partner-managed route, labelled per operator on each country page. Latency is measured at every hop. 1. 01 · Ingress Your application REST, SMPP 3.4/5.0, or webhook submit. Keep the returned message ID to avoid double sends. p50 < 20ms 2. 02 · Edge BroadNet edge Auth, schema validation, content screen, HLR lookup, sender-ID policy applied. p50 < 40ms 3. 03 · Router Smart router Per-route quality scoring picks the fastest legal path. Failover in milliseconds. p50 < 10ms 4. 04 · Bind Operator SMPP Direct bind to the destination MNO. No grey routes. No intermediaries. p50 < 1.5s 5. 05 · Handset Delivery + DLR MT delivered to handset; DLR pushed to your webhook. p50 < 3s 6. ← DLR · webhook 01 · Ingress Your application REST, SMPP 3.4/5.0, or webhook submit. Keep the returned message ID to avoid double sends. p50 < 20ms 02 · Edge BroadNet edge Auth, schema validation, content screen, HLR lookup, sender-ID policy applied. p50 < 40ms 03 · Router Smart router Per-route quality scoring picks the fastest legal path. Failover in milliseconds. p50 < 10ms 04 · Bind Operator SMPP Direct bind to the destination MNO. No grey routes. No intermediaries. p50 < 1.5s 05 · Handset Delivery + DLR MT delivered to handset; DLR pushed to your webhook. p50 < 3s Why operators and enterprises pick BroadNet ## Built like a carrier, priced like an API. The four things every CTO who has lived through an aggregator failure asks about — answered before the demo. 01 · NETWORK ### 1,000+ direct operator connections — not aggregator hops. We hold our own SMPP and SS7 binds with destination operators in 86 countries, and every other route is a labelled partner route. No grey routes, no surprise re-routing, no opaque price markups in the middle. 1,000+ Direct operator routes 02 · HERITAGE ### Twenty-three years of carrier-grade messaging, audited continuously. Operating since 2003, headquartered in Dubai. We carry 300M+ application-to-person messages a day for banks, governments, airlines, and the platforms that power the modern internet. 2003 Operating since 03 · REACH ### MENA-headquartered with reach to 200+ countries. Local presence across the Middle East and North Africa, plus pan-African, South Asian, and South-East Asian operator relationships that make global rollouts feel like a single market. 200+ Countries reached 04 · COMPLIANCE ### Audit-grade by default, regulator-recognized in every market. ISO 27001 / 9001 / 22301, SOC 2 Type II, GSMA Associate Member, HIPAA-aligned, GDPR-ready. Sender-ID registrations handled by an in-region compliance team in every regulated market. 0 Compliance incidents Inside each hop ## Every stage, broken open. 01 ### Submit REST, SMPP 3.4/5.0, or webhook. Keep the returned message ID to avoid double sends. 02 ### Route Engine selects optimal path by destination, operator, sender ID, regulation. 03 ### Validate HLR lookup, content screen, anti-fraud filters, encoding detect. 04 ### Bind Direct SMPP bind to operator MNO. No grey routes, no intermediaries. 05 ### Deliver DLR pushed to your webhook. Message decision replay ## Replay a message. See every decision it met. Pick a destination and replay three outcomes: delivered, rejected, and delivered by fallback. Each run shows the nine checkpoints with timestamps, the route decision, the operator reached and the delivery receipt (DLR) posted to your webhook. Outcome to replay Nine checkpoints Sample data 1. 01 Submit Passed 2. 02 Validate Passed 3. 03 Policy Check Passed 4. 04 Sender ID Review Passed 5. 05 Route Score Passed 6. 06 Operator Path Passed 7. 07 Delivery Passed 8. 08 DLR Passed 9. 09 Analytics Passed Decision timeline 1. 09:42:07.120 0 ms Submit API request accepted, message ID issued 2. 09:42:07.138 +18 ms Validate Number format, encoding and segment count checked 3. 09:42:07.147 +27 ms Policy Check UAE content and send-window rules: pass 4. 09:42:07.156 +36 ms Sender ID Review Sender ID registered with TDRA: pass 5. 09:42:07.165 +45 ms Route Score 3 operator routes scored, direct bind selected 6. 09:42:07.169 +49 ms Operator Path Message submitted to ⁨Etisalat / e&⁩ on the direct bind 7. 09:42:09.720 +2.60 s Delivery Handset reached, operator status DELIVRD 8. 09:42:09.805 +2.69 s DLR Delivery receipt (DLR) posted to your webhook 9. 09:42:09.810 +2.69 s Analytics Route, latency and outcome logged in your console Route decision Direct bind to ⁨Etisalat / e&⁩ Destination operator identified from the number, then the direct route scored above the alternatives. Operators in UAE - Etisalat / e& 424-02 · Direct · Route grade A+ Reached - du 424-03 · Direct · Route grade A+ - Virgin Mobile MVNO · du · Operator-grade · Route grade A Where the time went End to end 2.69 s - Ingress 12 ms - Edge checks 24 ms - Router 13 ms - Operator bind 1.17 s - Handset + receipt 1.47 s Delivery receipt (DLR) to your webhook POST ``` { "messageId": "bn-5f2a9c1e", "to": "+971 ••• 4567", "channel": "sms", "status": "DELIVRD", "operator": "Etisalat / e&", "mccmnc": "424-02", "latencyMs": 2600 } ``` Illustrative payload. Field names and delivery options are in the API reference. Sample data: timings are illustrative, built from the destination's published median latency. Your console shows the real trace for every message. [Request test access](https://www.broadnet.me/signup) [Read the API reference](https://www.broadnet.me/developers/api) Capabilities ## Built for enterprises, designed for developers. ### Carrier-grade routing Direct SMPP binds across 1,000+ operator connections. Per-route quality scoring chooses the fastest path that respects regulation. 30,000 SMS/sec per node <100ms p50 1,000+ routes ### Smart fallback If a primary route degrades, traffic re-pins to a secondary in milliseconds — without re-billing or duplicate delivery. sub-100ms failover no duplicates ### Two-way SMS Long codes, short codes, and shared numbers with inbound webhooks. Keyword routing, opt-out compliance, conversation threading. MO + MT STOP keyword handling ### Sender ID rotation Pre-registered alphanumeric senders rotated by region and use case. Approval handled across the MENA regulators in 5–15 business days. TDRA · CST · NTRA · TRC ### Delivery receipts Delivery receipts (DLRs) delivered to your webhook. Tamper-evident logs retained 90 days; enterprise tier extends to 7 years. DLR webhooks SIEM export ### MENA expertise Local entities and regulatory teams in UAE, KSA, Egypt, Jordan, Bahrain, Qatar, Lebanon, Oman, Kuwait, Iraq, Morocco, Tunisia, Algeria. MENA-wide Customer stories ## What it looks like when A2P stops breaking. GCC retail bank Banking · GCC AE **Challenge** A regulator-mandated sender-ID switch put OTP delivery at risk across a large retail customer base. **Approach** BroadNet's in-region compliance team handled the re-filing while engineering ran a parallel cutover across primary and failover binds. Illustrative scenario Direct Failover binds Mobile-money operator Telecom · East Africa KE **Challenge** Mobile-money confirmation SMS is the product — a late message makes a customer fear the funds are gone. **Approach** Direct operator binds replaced a multi-hop aggregator chain, with duplicate-detection added at the SMSC edge. Illustrative scenario Direct Operator binds South Asian operator Telecom · South Asia PK **Challenge** Sender-ID rules under the local regulator change often, and any lag can trigger an A2P outage. **Approach** A regional regulatory team owns the filing calendar and re-submits inside every grace window. Illustrative scenario In-window Regulator re-filing Audit-ready in every market we route — regulator-recognized, continuously certified. ISO 27001 ISO 9001 ISO 22301 SOC 2 Type II GSMA Member GDPR Ready HIPAA Aligned TDRA UAE CST KSA NTRA EG Compliance ## Certified where it counts. Sender IDs, content rules, and data residency are handled by an in-region regulatory team — so you stay compliant in every market you serve, without filing a single PRA yourself. ISO 27001 ISO 9001 ISO 22301 GDPR HIPAA-aligned TDRA (UAE) PDPL (KSA) NTRA (Egypt) GSMA IR.71 / IR.81 ### GDPR & data residency EU customer data isolated to EU-only routes and storage. DPA standard. Right-to-erasure tooling exposed via API. ### HIPAA-aligned BAA availability confirmed during contracting. PHI-safe templates, restricted logging, AES-256 at rest, TLS 1.3 in transit. ### MENA regulators Sender-ID registration and content approval across the MENA regulators. See the per-country rulebooks for UAE (TDRA), KSA (CST), Egypt (NTRA), Jordan (TRC) and Lebanon (TRA). ### GSMA-aligned firewall Built against IR.71 (SMS interworking), IR.81 (SMS firewall), IR.82 (anti-spam) — the same test packs operator security teams run during regression. ### Audit-ready logging Every message produces a tamper-evident log entry. 90-day standard retention, 7-year enterprise tier, SIEM export. Per-country rulebooks [UAE · TDRA](https://www.broadnet.me/regulations/uae) [Saudi Arabia · CST](https://www.broadnet.me/regulations/saudi-arabia) [Egypt · NTRA](https://www.broadnet.me/regulations/egypt) [Jordan · TRC](https://www.broadnet.me/regulations/jordan) [Lebanon · TRA](https://www.broadnet.me/regulations/lebanon) [UAE coverage](https://www.broadnet.me/coverage/uae) [KSA coverage](https://www.broadnet.me/coverage/saudi-arabia) Questions buyers ask ## Eight answers, no marketing fog. Direct where commercially available. BroadNet runs 1,000+ direct operator connections across 200+ countries and uses a direct SMPP bind wherever one is available for your destination. Where it is not, traffic goes over a partner-managed route, and each country page lists every operator with its route status, so you know which path your traffic takes. No grey routes. Every connection is contractually committed traffic, which is why our delivery numbers hold across audit cycles. Request test access and we reply within one business day. Production traffic to UAE, KSA, Egypt, Lebanon, Bahrain, and Qatar can be live in 3–10 business days, gated by sender ID approval from the relevant regulator. We handle the PRA filings — you do not file paperwork yourself. Per-country, per-route, with volume tiers from 100K messages a month. UAE list pricing starts around $0.0123/MT, and sustained high volume qualifies for enterprise tiers. AED, EUR, and USD billing supported. No setup fee, no monthly minimum. Pre-registered alphanumeric senders are rotated by region, use case, and risk class. When a regulator changes rules — like TDRA's 2024 sender ID overhaul — our local compliance team re-registers within the grace window and pushes the new configuration to your account without code changes on your side. Per-route quality scoring is computed every 60 seconds from operator DLRs. When latency, delivery rate, or pDR drops below threshold, traffic re-pins to the next-best legal route in milliseconds. No duplicate billing, no duplicate delivery — the failover is idempotent on the message ID. Both. REST is the recommended modern integration; SMPP 3.4 and 5.0 binds are available for high-throughput pipelines and for customers migrating off legacy aggregators. Both interfaces share the same routing, DLRs, and billing — and you can run them simultaneously. DLRs are pushed to the webhook URL configured on your account, keyed to the message ID the API returned at send time, and the same statuses are available in your delivery reports. Reconcile by message ID and treat the webhook as the fast path. Dedicated SMPP binds, named technical account manager, 24/7 NOC pager, 99.99% routing SLA, quarterly performance reviews, and a direct Slack/Teams channel with our engineering team. MENA-headquartered enterprises also get on-site quarterly visits from the Dubai HQ team. Question not here? [Ask our engineering team](https://www.broadnet.me/contact) Pricing ## From $0.0123 / message in the UAE. Volume discounts apply from 100K messages a month. Per-country rates published in your dashboard, billed in USD, EUR, or AED. No setup fees. [Request A2P route audit](https://www.broadnet.me/contact?topic=route-audit&product=a2p-sms) [Check destination coverage](https://www.broadnet.me/coverage) Explore the platform ## Every channel on the A2P SMS platform. A2P SMS is the pillar of BroadNet's messaging stack. Each channel below rides the same 1,000+ direct operator interconnects, sender-ID compliance, and DLRs. [SMS API for developers REST plus SMPP 3.4/5.0, delivery webhooks, an official TypeScript SDK and an OpenAPI 3.1 spec on the same direct routes. Explore SMS API for developers](https://www.broadnet.me/products/sms-api) [Bulk SMS for high-volume campaigns Audience segmentation, opt-out handling, and per-country compliance for marketing at 30,000 messages a second per node. Explore Bulk SMS for high-volume campaigns](https://www.broadnet.me/products/bulk-sms) [OTP and multi-channel verification Speed-tuned authentication with SMS-to-Voice fallback and sub-second median delivery. Explore OTP and multi-channel verification](https://www.broadnet.me/products/otp) [WhatsApp Business API Verified business messaging as an Official Meta Business Partner — templates, sessions, and rich media. Explore WhatsApp Business API](https://www.broadnet.me/products/whatsapp-business-api) [RCS for Business Verified branded messaging on Android — rich cards, carousels, and read receipts, with automatic SMS fallback. Explore RCS for Business](https://www.broadnet.me/products/rcs-messaging) Comparing vendors? Read our [Best A2P SMS provider in 2026](https://www.broadnet.me/compare/best-a2p-sms-provider-2026) buyer's guide. ![The BroadNet snow leopard on a glowing highway of light under the infinity loop](https://www.broadnet.me/marketing/art/band-products.webp) Carrier-grade delivery ## Delivered to 200+ countries, direct to the operator in 86. No grey routes: a direct operator bind wherever one is commercially available, otherwise a labelled partner-managed route. One API to every channel, on a network built since 2003. 200+ Countries 1,000+ Operator connections 300M+ Msgs·day [Talk to sales](https://www.broadnet.me/contact) Live in 200+ countries ## Ready to send your first 300M+ messages a day? Talk to our team about volume pricing, regional compliance, and a deployment timeline that fits your launch. [Request A2P route audit](https://www.broadnet.me/contact?topic=route-audit&product=a2p-sms) [Check destination coverage](https://www.broadnet.me/coverage) $ npm i @broadnet/cpaas-sdk · curl api.broadnet.me/sms/sendSms Resources A2P SMS datasheet [Download datasheet· PDF, 100 kB](https://www.broadnet.me/resources/datasheets/broadnet-a2p-sms-datasheet.pdf) [Product datasheets](https://www.broadnet.me/resources) ## Related guides & answers Go deeper on the concepts behind this product. - [What is A2P SMS Read](https://www.broadnet.me/answers/what-is-a2p-sms) - [How do you send an SMS via API Read](https://www.broadnet.me/answers/how-to-send-sms-via-api) - [A2P vs P2P SMS — what's the difference Read](https://www.broadnet.me/answers/a2p-vs-p2p-sms) - [How do I improve SMS delivery rates Read](https://www.broadnet.me/answers/how-to-improve-sms-delivery-rates) - [What is a sender ID Read](https://www.broadnet.me/answers/what-is-sender-id) - [What is toll-free messaging Read](https://www.broadnet.me/answers/what-is-toll-free-messaging)