# WhatsApp Business pricing

> BroadNet WhatsApp Business messages start at $0.0135 per delivered template message (authentication), with utility at $0.0163 and marketing at $0.0259: channel-wide list rates by category, reviewed 2026-09-24. Meta bills per delivered template message — marketing, utility or authentication — since 1 July 2025. BroadNet passes Meta's rates through with zero markup, plus a transparent service fee.

- Canonical URL: https://www.broadnet.me/pricing/whatsapp
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Indicative USD list rates, reviewed 2026-09-24. Final per-operator pricing and billing currency are confirmed in a written quote.

## List rates

| Region / category | Rate (USD) | Notes |
|---|---|---|
| Authentication | $0.0135 | OTP, login codes — user-initiated auth |
| Utility | $0.0163 | Order updates, alerts, account notifications |
| Marketing | $0.0259 | Promotional and re-engagement templates |
| Service | $0.0163 | Replies inside the 24h window, billed per message at the market's utility rate since 1 Oct 2026, after 1,000 free service messages per business phone number per month |

- Priced by: Per delivered template message, by category and country (Meta model since 1 July 2025)
- Setup: WABA verification handled by BroadNet — typically 3–7 business days
- Meta bills each delivered template message; the 24-hour conversation model ended on 1 July 2025.
- Since 1 October 2026, Meta bills replies inside the 24-hour customer service window per message, at the market's utility rate: free-form service messages after a free tier of 1,000 service messages per business phone number per month, utility templates from the first message.
- Per-country tariffs apply — KSA, UAE, Brazil and India differ from list.

## WhatsApp Business pricing questions

### How much does a WhatsApp Business message cost with BroadNet?

From $0.0135 per delivered template message for authentication, $0.0163 for utility and $0.0259 for marketing: channel-wide list rates, reviewed 2026-09-24. Meta prices each category by the recipient's country code, so per-country rates are quoted on request.

### How does Meta bill WhatsApp messages?

Per delivered template message, by template category (marketing, utility or authentication) and by the recipient's country code. This per-message model replaced 24-hour conversation pricing on 1 July 2025.

### Which WhatsApp messages are free?

Two kinds. Messages inside a free entry point window, which opens when a customer starts the chat from a Click-to-WhatsApp ad on Facebook or Instagram and you reply within the customer service window, and can stay open for up to 7 days; and, since 1 October 2026, the first 1,000 service messages per business phone number each month.

### How are replies inside the 24-hour customer service window billed?

Per message, at the market's utility rate, since 1 October 2026: free-form service messages after the free tier of 1,000 per business phone number per month, and utility templates from the first message.

### Does BroadNet add a markup to Meta's rates?

No. BroadNet passes Meta's rates through at zero markup and adds a transparent service fee.

### How long does WhatsApp Business account setup take?

Typically 3–7 business days. BroadNet is an official Meta Business Solution Provider: it handles WhatsApp Business account verification and submits your message templates to Meta for approval.

### How do I get started?

Request test access, or ask for a written quote with the rates for your markets. We reply within one business day.