# SMS pricing in the United Kingdom

> SMS to the United Kingdom costs from $0.03 per message (indicative list rate, reviewed 2026-09-24) over 4 direct operators (EE (BT), Vodafone UK, O2 (VMO2), Three UK); sender IDs (Ofcom + ICO): Free-form (no formal registration).

- Canonical URL: https://www.broadnet.me/pricing/sms/united-kingdom
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Indicative A2P SMS list rates per message, reviewed 2026-09-24. Regulator: Ofcom + ICO.

## Rates by operator

| Operator | Rate (GBP) | Rate (USD) | Send window |
|---|---|---|---|
| EE (BT) | £ 0.0237 | $0.0300 | — |
| Vodafone UK | £ 0.0237 | $0.0300 | — |
| O2 (VMO2) | £ 0.0245 | $0.0310 | — |
| Three UK | £ 0.0245 | $0.0310 | — |

## Notes

- Alphanumeric sender IDs (up to 11 chars) supported across all operators.
- ICO PECR rules require opt-in consent for marketing traffic.
- Mobile UK SMS Sender ID Protection Registry recommended for branded senders.

## Market facts

- Regulator: Information Commissioner's Office (ICO) and Office of Communications (Ofcom) (ICO + Ofcom)
- Sender-ID lead time: Free-form (no formal registration)
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 2.4 s
- Mobile subscribers: 85M
- Dialling code · MCC: +44 / 234
- Billing currencies: GBP, USD, EUR
- Published SMS band: GBP 0.0237 – 0.0245

## SMS to the United Kingdom: common questions

### Which operators carry SMS to the United Kingdom, and at what rate?

BroadNet sends over 4 routes (EE (BT), Vodafone UK, O2 (VMO2), Three UK). The lowest indicative list rate is $0.03 per message, reviewed 2026-09-24; volume tiers lower it automatically from 100K messages a month.

### What does the SMS price include?

Each segment is billed once: a message longer than 160 GSM-7 characters is split into segments. Delivery receipts are included with no per-receipt fee, there is no setup fee, and sender-ID registration is passed through at cost.

### Do I need to register a sender ID in the United Kingdom?

Sender-ID rules (Ofcom + ICO): Free-form (no formal registration).

### How do I get test access for the United Kingdom?

Request test access from this page; we reply within one business day. Live in 5–15 business days from test-access request to production.

Coverage and sender-ID rules: https://www.broadnet.me/coverage/united-kingdom