# SMS pricing in the United Arab Emirates

> SMS to the United Arab Emirates costs from $0.0123 per message (indicative list rate, reviewed 2026-09-24) over 2 direct operators (Etisalat / e&, du); sender IDs are registered with the TDRA in 5-7 business days.

- Canonical URL: https://www.broadnet.me/pricing/sms/uae
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Indicative A2P SMS list rates per message, reviewed 2026-09-24. Regulator: TDRA.

## Rates by operator

| Operator | Rate (AED) | Rate (USD) | Send window |
|---|---|---|---|
| Etisalat / e& | AED 0.045 | $0.0123 | 07:00–21:00 GST |
| du | AED 0.045 | $0.0123 | 07:00–21:00 GST |

## Notes

- Sender-ID registration via TDRA — AED 250 one-time + AED 500/year.
- Promotional traffic must use AD- prefix sender IDs.
- Marketing SMS in the UAE falls under the telemarketing rules (Cabinet Resolution No. 56 of 2024); No. 57 of 2024 sets the penalties.

## Market facts

- Regulator: Telecommunications and Digital Government Regulatory Authority (TDRA)
- Sender-ID lead time: 5-7 business days
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 2.6 s
- Mobile subscribers: 21.5M
- Dialling code · MCC: +971 / 424
- Billing currencies: AED, USD, SAR
- Published SMS band: AED 0.0452

## SMS to the United Arab Emirates: common questions

### Which operators carry SMS to the United Arab Emirates, and at what rate?

BroadNet sends over 2 routes (Etisalat / e&, du). The lowest indicative list rate is $0.0123 per message, reviewed 2026-09-24; volume tiers lower it automatically from 100K messages a month.

### What does the SMS price include?

Each segment is billed once: a message longer than 160 GSM-7 characters is split into segments. Delivery receipts are included with no per-receipt fee, there is no setup fee, and sender-ID registration is passed through at cost.

### Do I need to register a sender ID in the United Arab Emirates?

Yes. Sender IDs are registered with the TDRA; typical lead time: 5-7 business days. BroadNet handles the registration during onboarding.

### How do I get test access for the United Arab Emirates?

Request test access from this page; we reply within one business day. Live in 5–15 business days from test-access request to production.

Coverage and sender-ID rules: https://www.broadnet.me/coverage/uae