# SMS pricing in the Netherlands

> SMS to the Netherlands costs from $0.068 per message (indicative list rate, reviewed 2026-09-24) over 3 direct operators (KPN, Vodafone Netherlands, Odido (T-Mobile NL)); sender IDs (ACM + AP): Free-form.

- Canonical URL: https://www.broadnet.me/pricing/sms/netherlands
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Indicative A2P SMS list rates per message, reviewed 2026-09-24. Regulator: ACM + AP.

## Rates by operator

| Operator | Rate (EUR) | Rate (USD) | Send window |
|---|---|---|---|
| KPN | € 0.0666 | $0.0723 | — |
| Vodafone Netherlands | € 0.0646 | $0.0702 | — |
| Odido (T-Mobile NL) | € 0.0626 | $0.0680 | — |

## Market facts

- Regulator: Autoriteit Consument & Markt and Autoriteit Persoonsgegevens (ACM + AP)
- Sender-ID lead time: Free-form
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 2.3 s
- Mobile subscribers: 21M
- Dialling code · MCC: +31 / 204
- Billing currencies: EUR, USD
- Published SMS band: EUR 0.06 – 0.08

## Sender-ID rules

Alphanumeric sender IDs allowed without formal registration but brand-identifiable. Dutch STOP keyword honoured.

## SMS to the Netherlands: common questions

### Which operators carry SMS to the Netherlands, and at what rate?

BroadNet sends over 3 routes (KPN, Vodafone Netherlands, Odido (T-Mobile NL)). The lowest indicative list rate is $0.068 per message, reviewed 2026-09-24; volume tiers lower it automatically from 100K messages a month.

### What does the SMS price include?

Each segment is billed once: a message longer than 160 GSM-7 characters is split into segments. Delivery receipts are included with no per-receipt fee, there is no setup fee, and sender-ID registration is passed through at cost.

### Do I need to register a sender ID in the Netherlands?

Sender-ID rules (ACM + AP): Free-form.

### How do I get test access for the Netherlands?

Request test access from this page; we reply within one business day. Live in 5–15 business days from test-access request to production.

Coverage and sender-ID rules: https://www.broadnet.me/coverage/netherlands