# SMS pricing in Italy

> SMS to Italy costs from $0.07 per message (indicative list rate, reviewed 2026-09-24) over 4 direct operators (TIM, Vodafone Italy, WINDTRE, Iliad Italy); sender IDs are registered with the AGCOM in 5-7 business days.

- Canonical URL: https://www.broadnet.me/pricing/sms/italy
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Indicative A2P SMS list rates per message, reviewed 2026-09-24. Regulator: AGCOM.

## Rates by operator

| Operator | Rate (EUR) | Rate (USD) | Send window |
|---|---|---|---|
| TIM | € 0.0706 | $0.0767 | — |
| Vodafone Italy | € 0.0686 | $0.0746 | — |
| WINDTRE | € 0.0665 | $0.0723 | — |
| Iliad Italy | € 0.0644 | $0.0700 | — |

## Market facts

- Regulator: Autorità per le Garanzie nelle Comunicazioni (AGCOM)
- Sender-ID lead time: 5-7 business days
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 2.45 s
- Mobile subscribers: 80M
- Dialling code · MCC: +39 / 222
- Billing currencies: EUR, USD
- Published SMS band: EUR 0.06 – 0.08

## Sender-ID rules

Alphanumeric sender IDs allowed with operator registration. Italian STOP keyword honoured.

## SMS to Italy: common questions

### Which operators carry SMS to Italy, and at what rate?

BroadNet sends over 4 routes (TIM, Vodafone Italy, WINDTRE, Iliad Italy). The lowest indicative list rate is $0.07 per message, reviewed 2026-09-24; volume tiers lower it automatically from 100K messages a month.

### What does the SMS price include?

Each segment is billed once: a message longer than 160 GSM-7 characters is split into segments. Delivery receipts are included with no per-receipt fee, there is no setup fee, and sender-ID registration is passed through at cost.

### Do I need to register a sender ID in Italy?

Yes. Sender IDs are registered with the AGCOM; typical lead time: 5-7 business days. BroadNet handles the registration during onboarding.

### How do I get test access for Italy?

Request test access from this page; we reply within one business day. Live in 5–15 business days from test-access request to production.

Coverage and sender-ID rules: https://www.broadnet.me/coverage/italy