# SMS pricing in India

> SMS to India costs from $0.0022 per message (indicative list rate, reviewed 2026-09-24) over 3 direct operators (Reliance Jio, Bharti Airtel, Vi (Vodafone Idea)); sender IDs are registered with the TRAI in 3-7 business days (DLT header registration).

- Canonical URL: https://www.broadnet.me/pricing/sms/india
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Indicative A2P SMS list rates per message, reviewed 2026-09-24. Regulator: TRAI.

## Rates by operator

| Operator | Rate (INR) | Rate (USD) | Send window |
|---|---|---|---|
| Reliance Jio | ₹ 0.18 | $0.0022 | 10:00–21:00 IST |
| Bharti Airtel | ₹ 0.2 | $0.0024 | 10:00–21:00 IST |
| Vi (Vodafone Idea) | ₹ 0.22 | $0.0026 | 10:00–21:00 IST |

## Notes

- DLT (Distributed Ledger Technology) registration mandatory via TRAI for sender IDs, templates, and entities.
- Promotional and transactional traffic separated by header category and template approval.
- Operator-side scrubbing rejects non-DLT-registered content; pre-registration essential.

## Market facts

- Regulator: Telecom Regulatory Authority of India (TRAI)
- Sender-ID lead time: 3-7 business days (DLT header registration)
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 3.0 s
- Mobile subscribers: 1,150M
- Dialling code · MCC: +91 / 404 / 405
- Billing currencies: INR, USD
- Published SMS band: INR 0.183 – 0.2163

## SMS to India: common questions

### Which operators carry SMS to India, and at what rate?

BroadNet sends over 3 routes (Reliance Jio, Bharti Airtel, Vi (Vodafone Idea)). The lowest indicative list rate is $0.0022 per message, reviewed 2026-09-24; volume tiers lower it automatically from 100K messages a month.

### What does the SMS price include?

Each segment is billed once: a message longer than 160 GSM-7 characters is split into segments. Delivery receipts are included with no per-receipt fee, there is no setup fee, and sender-ID registration is passed through at cost.

### Do I need to register a sender ID in India?

Yes. Sender IDs are registered with the TRAI; typical lead time: 3-7 business days (DLT header registration). BroadNet handles the registration during onboarding.

### How do I get test access for India?

Request test access from this page; we reply within one business day. Live in 5–15 business days from test-access request to production.

Coverage and sender-ID rules: https://www.broadnet.me/coverage/india