# SMS pricing in Canada

> SMS to Canada costs from $0.017 per message (indicative list rate, reviewed 2026-09-24) over 3 direct operators (Rogers, Bell Canada, Telus); sender IDs are registered with the CRTC in 3–6 weeks (short codes, after txt.ca approval).

- Canonical URL: https://www.broadnet.me/pricing/sms/canada
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Indicative A2P SMS list rates per message, reviewed 2026-09-24. Regulator: CRTC.

## Rates by operator

| Operator | Rate (USD) | Send window |
|---|---|---|
| Rogers | $0.0181 | — |
| Bell Canada | $0.0181 | — |
| Telus | $0.0170 | — |

## Market facts

- Regulator: Canadian Radio-television and Telecommunications Commission (CRTC)
- Sender-ID lead time: 3–6 weeks (short codes, after txt.ca approval)
- Time to launch: Live in 16–35 business days from test-access request to production (set by the sender-ID lead time)
- Typical OTP latency: 2.3 s
- Mobile subscribers: 37M
- Dialling code · MCC: +1 / 302
- Billing currencies: USD, CAD
- Published SMS band: USD 0.012 – 0.025

## Sender-ID rules

Common short codes are assigned by the Canadian Telecommunications Association (txt.ca) and take 3–6 weeks to provision after approval. Long-code requirements are set by the carriers; BroadNet confirms them during onboarding. CASL opt-in required.

## SMS to Canada: common questions

### Which operators carry SMS to Canada, and at what rate?

BroadNet sends over 3 routes (Rogers, Bell Canada, Telus). The lowest indicative list rate is $0.017 per message, reviewed 2026-09-24; volume tiers lower it automatically from 100K messages a month.

### What does the SMS price include?

Each segment is billed once: a message longer than 160 GSM-7 characters is split into segments. Delivery receipts are included with no per-receipt fee, there is no setup fee, and sender-ID registration is passed through at cost.

### Do I need to register a sender ID in Canada?

Yes. Sender IDs are registered with the CRTC; typical lead time: 3–6 weeks (short codes, after txt.ca approval). BroadNet handles the registration during onboarding.

### How do I get test access for Canada?

Request test access from this page; we reply within one business day. Live in 16–35 business days from test-access request to production (set by the sender-ID lead time).

Coverage and sender-ID rules: https://www.broadnet.me/coverage/canada