# SMS pricing in Australia

> SMS to Australia costs from $0.046 per message (indicative list rate, reviewed 2026-09-24) over 3 direct operators (Telstra, Optus, Vodafone Australia); sender IDs are registered with the ACMA in 5-10 business days.

- Canonical URL: https://www.broadnet.me/pricing/sms/australia
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Indicative A2P SMS list rates per message, reviewed 2026-09-24. Regulator: ACMA.

## Rates by operator

| Operator | Rate (USD) | Send window |
|---|---|---|
| Telstra | $0.0506 | — |
| Optus | $0.0483 | — |
| Vodafone Australia | $0.0460 | — |

## Market facts

- Regulator: Australian Communications and Media Authority (ACMA)
- Sender-ID lead time: 5-10 business days
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 2.8 s
- Mobile subscribers: 32M
- Dialling code · MCC: +61 / 505
- Billing currencies: USD, AUD
- Published SMS band: USD 0.035 – 0.06

## Sender-ID rules

Alphanumeric sender IDs must be in the ACMA SMS Sender ID Register (Telecommunications (SMS Sender ID Register) Industry Standard 2025); since 1 July 2026, unregistered IDs are shown as "Unverified". Numeric senders also acceptable.

## SMS to Australia: common questions

### Which operators carry SMS to Australia, and at what rate?

BroadNet sends over 3 routes (Telstra, Optus, Vodafone Australia). The lowest indicative list rate is $0.046 per message, reviewed 2026-09-24; volume tiers lower it automatically from 100K messages a month.

### What does the SMS price include?

Each segment is billed once: a message longer than 160 GSM-7 characters is split into segments. Delivery receipts are included with no per-receipt fee, there is no setup fee, and sender-ID registration is passed through at cost.

### Do I need to register a sender ID in Australia?

Yes. Sender IDs are registered with the ACMA; typical lead time: 5-10 business days. BroadNet handles the registration during onboarding.

### How do I get test access for Australia?

Request test access from this page; we reply within one business day. Live in 5–15 business days from test-access request to production.

Coverage and sender-ID rules: https://www.broadnet.me/coverage/australia