# Recover the A2P revenue leaving your network. - Canonical URL: https://www.broadnet.me/operators/a2p-monetization - Language: en - Publisher: BroadNet (https://www.broadnet.me) - Markdown version of the page above, generated from the rendered page. A2P Monetization · For Mobile Network Operators A2P monetization is how a mobile operator gets paid for all of the business (A2P) SMS that ends on its network. BroadNet runs it for operators as one stack: firewall, commercial engine and aggregator settlement. Firewall, commercial engine, and settlement — running as one stack. Operators rarely capture all of the A2P SMS revenue legitimately due to them. The rest leaks via grey routes, SIM boxes, and unmonitored aggregator traffic. BroadNet's A2P monetization stack — firewall plus commercial engine plus aggregator settlement — identifies the leaked traffic and converts it to billable A2P. The recoverable share is measured on your own traffic, in mirror mode, before anything is enforced. [Talk to a carrier engineer](https://www.broadnet.me/operators/contact) See the revenue model & run your numbers We also send A2P traffic. It passes your firewall under the same rules as every other sender, and your team owns the verdicts. How the firewall treats our traffic Measured in mirror mode first GSMA IR.71 aligned Inline · sub-ms decision Where the A2P revenue goes — and how it comes back commercial flow MODE Mirror measure first OUTPUT Billed grey → A2P AUDIT Ledger per message Neutrality and governance ## We also send A2P traffic. Here is how your firewall treats it. BroadNet sells enterprise messaging and the firewalls that filter it, so an operator's first question is a fair one: what does the firewall do to BroadNet's own traffic? The answer is built into how every deployment runs. > “The fact that the same vendor sells our enterprise customers their CPaaS is why the numbers actually match the reports.” Head of Wholesale & Messaging, MENA tier-1 mobile operator (anonymised) [Review the governance model with a carrier engineer](https://www.broadnet.me/operators/contact) ### Same rules for every sender BroadNet's own enterprise traffic reaches your subscribers through the same firewall and the same rules as every other aggregator and sender. There is no vendor exemption. ### You own the ruleset and the verdicts Your fraud and revenue-assurance teams own the rules. Every change is version-controlled and needs a second approver (maker-checker), and false-positive whitelists are operator-controlled. Every verdict is your network's decision, and the data stays yours. ### Audits and disputes run on records Every decision is logged with the rule that fired and exports as CSV, JSON or PDF for partner disputes and regulator inquiries. A dispute about BroadNet traffic is settled against the same records as any other. ### Aligned with GSMA FS.11 Rule categories follow GSMA FS.11 and FS.19, so your team and your regulator review the firewall against a published industry framework, not a vendor's private taxonomy. Capabilities ## One stack. Three places revenue leaks. Detection, commercial conversion, and settlement run side-by-side, sharing the same traffic ledger. No bolt-on integrations, no double-count. ### Leakage analytics Identify which sender IDs, aggregators, and countries are driving leakage. Quantify the recoverable revenue per route, per month, per partner. Per route Per partner Per country ### Aggregator agreements Standard commercial templates to convert grey-route aggregators to officially-billed A2P. Co-negotiation with BroadNet's commercial team. MSA templates Co-negotiation Bilateral pricing ### Settlement integration Automated CDR generation and invoicing per aggregator. Native integration with Comfone, MACH, and other settlement clearing houses. CDR export Comfone / MACH Auto-invoice ### Commercial engine Per-sender, per-country, per-time-of-day pricing. Quarantine grey-route traffic and re-offer at the commercial A2P rate. Per-sender Quarantine Re-offer ### Executive dashboards Monthly run-rate by route, leakage residue, partner scorecards — exportable for board reviews and regulator submissions. Monthly run-rate Partner scorecard Board export ### Audit trail Every classification decision, every quarantine action, every settlement line — logged with operator ID, timestamp, and rule version. Per-message log Tamper-evident Regulator-ready Outcomes ## What changes once the firewall and commercial engine are live. Results depend on each network's traffic mix, so we do not publish a benchmark figure. The assessment measures your own grey-route volume in mirror mode first, and the business case is built from that measurement. Measured before enforcement Mirror Mirror mode sizes grey-route volume on your own traffic before anything is blocked Grey A2P converted Billed Unauthorised A2P re-offered to senders as billed traffic, on your terms Fraud stopped at the edge Blocked Smishing and spoofed senders stopped before they reach the SMSC One traffic ledger Ledger Every classification and settlement line in one audit trail How the commercials work ## Revenue share, license, or hybrid — priced against your own recovery curve. The mechanics are the same in every model: leakage analytics quantify the recoverable revenue per route, grey-route aggregators are converted to billed A2P agreements, and settlement reconciles against your existing billing. What changes is who carries the upfront cost and how the recovered margin is split. All structures below are typical industry arrangements, described as illustrations — commercial terms are set per engagement, after the leakage audit. Model A ### Managed revenue share No upfront license. BroadNet deploys the firewall and commercial engine, and the fee is a share of newly recovered A2P revenue — stepped down as volumes mature. The common starting point when the leakage baseline is still unknown. Fits: first deployment, unproven baseline, capex-constrained budgets. Model B ### Annual license + support A fixed platform license with support and rule-pack updates, once the recovery curve is predictable. Operators typically convert to this after the first year, when keeping the full recovered margin beats sharing it. Fits: mature deployments, operators with in-house firewall desks. Model C ### Hybrid A smaller license base plus a reduced share on recovered volume. Splits the incentive: BroadNet stays motivated to keep conversion coverage widening while the operator caps the total cost of the program. Fits: multi-opco groups standardising terms across markets. Interactive estimate ### How much A2P revenue is your network leaking? Move the sliders to your network's shape and your own assumptions. The model prices the grey-route gap at your own effective rate — it is your estimate, not a BroadNet benchmark. 2M SIMs on your network (or your MVNO base) 4 OTPs, alerts, notifications terminating per SIM $0.035 Blended per-message termination rate you bill today 20% Traffic arriving over SIM boxes, SS7 bypass or unmonitored aggregator binds 50% How much of the identified grey traffic you expect to bring onto billed routes Estimated annual A2P volume 96,000,000 messages / year at these inputs Estimated annual grey-route leakage $672K A2P value arriving over unbilled routes at your grey-share estimate Recoverable revenue at your assumption $336K the grey-route value you expect to convert to billed A2P How to read this - Grey share and conversion are your own inputs. BroadNet does not publish a benchmark for either — the operator assessment measures your actual grey-route volume in mirror mode. - Leakage is priced at your current effective rate. Estimate from your inputs only — not a BroadNet benchmark or a promised outcome. [Request a leakage audit](https://www.broadnet.me/operators/contact) [Running an MVNO? See the dedicated stack](https://www.broadnet.me/operators/mvno) Compliance & certification ## Carrier-grade, audited, regulator-ready. GSMA IR.71 ### A2P SMS monetisation guidance Aligned with GSMA's reference framework for A2P monetisation — sender-ID controls, aggregator due diligence, commercial settlement. MEF Code of Conduct ### Mobile Ecosystem Forum Compliant with the MEF SMS Sender ID Code of Conduct and Trust in Enterprise Communications guidance. ISO 27001 · SOC 2 ### Information security baseline ISO 27001-certified infrastructure with SOC 2 Type II controls. GDPR data residency, full audit trail. GSMA Associate Member ISO 27001 ISO 9001 ISO 22301 SOC 2 GDPR MEF Related for operators ## Other carrier-side products in this stack. [All operator products](https://www.broadnet.me/operators) [SMS Firewall Block grey routes, smishing and sender-ID spoofing at line rate. Explore](https://www.broadnet.me/operators/sms-firewall) [SIM Box Detection Behavioural ML plus test-call probes. Block grey gateways within minutes. Explore](https://www.broadnet.me/operators/sim-box) [Sender ID Registry Centralized registration with regulator-ready audit. TDRA / CST aligned. Explore](https://www.broadnet.me/operators/sender-id-registry) [SMSC Gateway Carrier-grade SMSC — SMPP 3.4/5.0, SS7 MAP, Diameter, HTTP. Explore](https://www.broadnet.me/operators/smsc-gateway) Direct to carrier engineering ## Talk to carrier engineering. A 30-minute working session with the engineers who deploy this gear at Tier-1 operators. Bring your traffic map, your last quarter’s A2P P&L, and the route you’re worried about — we will tell you where the leak is. [Book the working session](https://www.broadnet.me/operators/contact) [Browse operator catalogue](https://www.broadnet.me/operators) $ ssh carrier-eng@broadnet.me — ref:a2p-monetization