# WWC Madrid 2026

- Canonical URL: https://www.broadnet.me/events/wwc-madrid-2026
- Language: en
- Last updated: 2026-10-19
- Publisher: BroadNet (https://www.broadnet.me)
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Conference This event has ended

16–18 September 2026 Madrid, Spain · Meliá Castilla Madrid

![BroadNet banner for WWC Madrid 2026, 16–18 September 2026, Booths #20 and #21](https://www.broadnet.me/marketing/events/wwc-madrid-2026.webp)

BroadNet exhibited at WWC Madrid 2026 from Booths #20 and #21, meeting international carriers and aggregators on A2P SMS routing, SMS firewall protection, AI-driven voice and SMS, and wholesale messaging revenue.

## About this event

BroadNet took two stands at the Wholesale World Congress in Madrid, Booths #20 and #21, to meet the international wholesale messaging community. The team walked partners through A2P SMS routing quality, SMS firewall deployments, AI-driven voice and SMS, and protecting operator termination revenue across BroadNet's operator-direct messaging hub. To continue the conversation on wholesale routing, firewall protection and revenue assurance, contact the operator team.

## On the agenda

- A2P SMS
- SMS Firewall
- Operator revenue
- AI Voice & SMS

## Details

**When**

16–18 September 2026

**Where**

Madrid, Spain · Meliá Castilla Madrid

**Status**

Took place

**Format**

In person

**Duration**

3 days

**Country**

Spain

**Who attends**

Carriers · Operators · Aggregators

**Team on the ground**

Operator Solutions · Sales

## Following up on WWC Madrid 2026

The areas that match this event's agenda and audience, with the full product detail for each if you want to pick up where the conversation left off.

- SMS Firewall Inspects the A2P and P2P traffic entering an operator's network, blocks grey routes, SIM-box and spoofed traffic, and moves unbilled A2P onto contracted, billed routes. [Product details](https://www.broadnet.me/operators/sms-firewall) [Ask the team](https://www.broadnet.me/contact?topic=firewall-assessment&product=sms-firewall)
- A2P SMS Application-to-person SMS for alerts, notifications and campaigns, with a delivery receipt on every message and per-country sender-ID registration handled for you. [Product details](https://www.broadnet.me/products/a2p-sms) [Ask the team](https://www.broadnet.me/contact?topic=route-audit&product=a2p-sms)
- BroadNet AI AI agents and automation for customer conversations, running on the same platform as your messaging channels rather than on a separate stack. [Product details](https://www.broadnet.me/platforms/broadnet-ai) [Ask the team](https://www.broadnet.me/contact?topic=expert)
- Voice API Programmable calls, IVR and voice OTP on the same account as your messaging, for the moments when a call reaches people a text cannot. [Product details](https://www.broadnet.me/products/voice) [Ask the team](https://www.broadnet.me/contact?topic=expert)

## Market guide: Spain

This event's host country is a market BroadNet covers. If you send messages there or run a network there, these guides set out the local rules, operators and costs.

**Regulator:**

CNMC + AEPD

**Dialling code:**

+34

- [Coverage and operatorsSpain](https://www.broadnet.me/coverage/spain)
- [A2P SMS regulationsSpain](https://www.broadnet.me/regulations/spain)
- [SMS pricingSpain](https://www.broadnet.me/pricing/sms/spain)

## Related BroadNet events

- [Sept 2025 WWC Madrid 2025 16–18 September 2025 · Madrid, Spain](https://www.broadnet.me/events/wwc-madrid-2025)
- [Sept 2023 WWC Madrid 2023 20–22 September 2023 · Madrid, Spain](https://www.broadnet.me/events/wwc-madrid-2023)

## Missed us at WWC Madrid 2026?

The conversation does not have to wait for the next show. Tell the team what you are working on and they will follow up.

[Talk to the team](https://www.broadnet.me/contact?topic=firewall-assessment&product=sms-firewall) [See all events](https://www.broadnet.me/events)