# WAS #21 Dubai 2025

- Canonical URL: https://www.broadnet.me/events/was-21-dubai-2025
- Language: en
- Last updated: 2026-10-19
- Publisher: BroadNet (https://www.broadnet.me)
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Conference This event has ended

8–10 April 2025 Dubai, UAE · Atlantis The Palm

![BroadNet banner for WAS #21 at Atlantis The Palm, Dubai, 8–10 April 2025](https://www.broadnet.me/marketing/events/was-21-dubai-2025.webp)

BroadNet joined WAS #21 in Dubai, meeting wholesale carriers and aggregators to explore the future of A2P SMS, firewall protection, and mobile messaging.

## About this event

At WAS #21 in Dubai, BroadNet met the international wholesale messaging community. The team discussed the future of A2P SMS, SMS firewall protection, and mobile communications, and how operators can protect messaging revenue.

## On the agenda

- A2P SMS
- SMS Firewall
- Operator revenue

## Details

**When**

8–10 April 2025

**Where**

Dubai, UAE · Atlantis The Palm

**Status**

Took place

**Format**

In person

**Duration**

3 days

**Country**

UAE

**Who attends**

Carriers · Operators · Aggregators

**Team on the ground**

Operator Solutions · Sales

## Following up on WAS #21 Dubai 2025

The areas that match this event's agenda and audience, with the full product detail for each if you want to pick up where the conversation left off.

- SMS Firewall Inspects the A2P and P2P traffic entering an operator's network, blocks grey routes, SIM-box and spoofed traffic, and moves unbilled A2P onto contracted, billed routes. [Product details](https://www.broadnet.me/operators/sms-firewall) [Ask the team](https://www.broadnet.me/contact?topic=firewall-assessment&product=sms-firewall)
- A2P SMS Application-to-person SMS for alerts, notifications and campaigns, with a delivery receipt on every message and per-country sender-ID registration handled for you. [Product details](https://www.broadnet.me/products/a2p-sms) [Ask the team](https://www.broadnet.me/contact?topic=route-audit&product=a2p-sms)
- Wholesale messaging hub Interconnect for carriers and aggregators that buy or sell A2P traffic: SMPP binds, routing across BroadNet's operator connections and delivery reporting. [Product details](https://www.broadnet.me/operators/wholesale) [Ask the team](https://www.broadnet.me/contact?topic=smpp-connectivity)

## Market guide: UAE

This event's host country is a market BroadNet covers. If you send messages there or run a network there, these guides set out the local rules, operators and costs.

**Regulator:**

TDRA

**Dialling code:**

+971

- [Coverage and operatorsUAE](https://www.broadnet.me/coverage/uae)
- [A2P SMS regulationsUAE](https://www.broadnet.me/regulations/uae)
- [SMS pricingUAE](https://www.broadnet.me/pricing/sms/uae)

## Related BroadNet events

- [Oct 2026 GITEX Global 12–16 October 2026 · Dubai, United Arab Emirates](https://www.broadnet.me/events/gitex-global-dubai-2026)
- [Sept 2026 MEF Global Messaging Congress 23–24 September 2026 · Dubai, United Arab Emirates](https://www.broadnet.me/events/mef-gmc-dubai-2026)
- [Sept 2026 Seamless Middle East 2026 22–24 September 2026 · Dubai, UAE](https://www.broadnet.me/events/seamless-middle-east-2026)
- [Jul 2026 WhatsApp Business API Masterclass — Templates, Pricing & the 24-Hour Window 9 July 2026 · Dubai, UAE](https://www.broadnet.me/events/whatsapp-business-api-masterclass-2026)

## Missed us at WAS #21 Dubai 2025?

The conversation does not have to wait for the next show. Tell the team what you are working on and they will follow up.

[Talk to the team](https://www.broadnet.me/contact?topic=firewall-assessment&product=sms-firewall) [See all events](https://www.broadnet.me/events)