# RCS Business Messaging in MENA — Is the Channel Ready?

- Canonical URL: https://www.broadnet.me/events/rcs-business-messaging-mena-webinar-2026
- Language: en
- Last updated: 2026-10-19
- Publisher: BroadNet (https://www.broadnet.me)
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Webinar This event has ended

24 September 2026 Online

A clear-eyed look at RCS rollout across the Gulf operators, capability-check architecture, and how to deploy RCS in 2026 without stranding traffic.

## About this event

RCS Business Messaging has moved from roadmap to deployable channel across much of MENA. In this webinar, BroadNet's Industry Research team mapped where each Gulf operator stood, explained why a capability check before send is non-negotiable, and walked through an RCS-to-WhatsApp-to-SMS fallback design. It also covered verified-agent onboarding timelines and how to model RCS on conversion lift rather than unit price.

## On the agenda

- Gulf operator RCS rollout status
- Capability checks & fallback design
- Verified agent onboarding
- Rich cards, carousels & suggested actions
- Modelling RCS ROI

## Details

**When**

24 September 2026

**Where**

Online

**Status**

Took place

**Format**

Online

**Duration**

1 day

**Speaker**

BroadNet Industry Research · Industry Research Team

## Following up on RCS Business Messaging in MENA — Is the Channel Ready?

The areas that match this event's agenda and audience, with the full product detail for each if you want to pick up where the conversation left off.

- RCS Business Messaging Verified RCS messages with your brand logo, rich cards, carousels and suggested replies, with automatic SMS fallback on handsets and networks without RCS. [Product details](https://www.broadnet.me/products/rcs-messaging) [Ask the team](https://www.broadnet.me/contact?topic=rcs-availability&product=rcs-messaging)
- WhatsApp Business API WhatsApp Business messaging through BroadNet as an official Meta Business Solution Provider: account provisioning, template help and verified business profiles. [Product details](https://www.broadnet.me/products/whatsapp-business-api) [Ask the team](https://www.broadnet.me/contact?topic=whatsapp-review&product=whatsapp-business-api)
- A2P SMS Application-to-person SMS for alerts, notifications and campaigns, with a delivery receipt on every message and per-country sender-ID registration handled for you. [Product details](https://www.broadnet.me/products/a2p-sms) [Ask the team](https://www.broadnet.me/contact?topic=route-audit&product=a2p-sms)

## Missed us at RCS Business Messaging in MENA — Is the Channel Ready??

The conversation does not have to wait for the next show. Tell the team what you are working on and they will follow up.

[Talk to the team](https://www.broadnet.me/contact?topic=rcs-availability&product=rcs-messaging) [See all events](https://www.broadnet.me/events)