# A2P SMS, OTP, and sender ID rules in Switzerland

> BroadNet delivers A2P SMS and OTP in Switzerland over direct connections to Swisscom, Sunrise, and Salt; sender IDs need no formal pre-registration with OFCOM-CH.

- Canonical URL: https://www.broadnet.me/coverage/switzerland
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Direct termination into Swisscom, Sunrise, and Salt with Swiss FADP-aligned operations.

## Key facts

- Regulator: OFCOM-CH (Federal Office of Communications)
- Dialling code: +41
- MCC: 228
- Mobile subscribers: 11M
- Sender-ID lead time: Free-form
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 2.4 s
- Typical delivery rate, operator-direct: 99.7%
- SMS price band: EUR 0.07 – 0.10 (indicative list rates, reviewed 2026-09-24)
- Billing currencies: EUR, USD, CHF

## Operators

| Operator | MNC | Route | Grade | A2P rate |
|---|---|---|---|---|
| Swisscom | 228-01 | Direct | A+ | EUR 0.0812 |
| Sunrise | 228-02 | Direct | A+ | EUR 0.0793 |
| Salt | 228-03 | Direct | A | EUR 0.0773 |

## Technical facts for Switzerland

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 228 |
| Dialling code | +41 |
| Operators (MCC-MNC) | Swisscom · 228-01; Sunrise · 228-02; Salt · 228-03 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | OFCOM-CH (Federal Office of Communications) |
| Sender-ID rules | Alphanumeric sender IDs allowed without formal registration. German, French, Italian all supported. |
| Sender-ID lead time | Free-form |

## Pricing

| Band | Transactional | Promotional | Note |
|---|---|---|---|
| Pay-as-you-go | EUR 0.077 | EUR 0.089 | List rate up to 100K messages/month |
| Growth · 100K+ | EUR 0.068 | EUR 0.078 | Auto-tier discount |
| Volume · 1M+ | EUR 0.057 | EUR 0.066 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |

## Sender ID

Alphanumeric sender IDs allowed without formal registration. German, French, Italian all supported.

Free-form alphanumeric; no formal registration.

## Rules

- **revFADP**: Swiss FADP (GDPR-equivalent) enforced from 2023.
- **DE / FR / IT**: All three official languages supported.
- **Sender ID free**: Alphanumeric allowed without formal registration.

## Compliance

revFADP (Swiss FADP) enforced from 2023. GDPR-equivalent.

## Sample A2P template

```text
Your code is 528914.
```

German:

```text
Ihr Verifizierungscode lautet 528914.
```

## Related

- https://www.broadnet.me/regulations/switzerland
- https://www.broadnet.me/pricing/sms/switzerland