# A2P SMS, OTP, and sender ID rules in Sweden

> BroadNet delivers A2P SMS and OTP in Sweden over direct connections to Telia Sweden, Telenor Sweden, Tele2, and Tre Sweden; sender IDs need no formal pre-registration with PTS.

- Canonical URL: https://www.broadnet.me/coverage/sweden
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Direct termination into Telia Sweden, Telenor Sweden, Tele2, and Tre Sweden with GDPR-aligned operations.

## Key facts

- Regulator: PTS (Post- och telestyrelsen)
- Dialling code: +46
- MCC: 240
- Mobile subscribers: 12M
- Sender-ID lead time: Free-form
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 2.4 s
- Typical delivery rate, operator-direct: 99.6%
- SMS price band: EUR 0.055 – 0.075 (indicative list rates, reviewed 2026-09-24)
- Billing currencies: EUR, USD, SEK

## Operators

| Operator | MNC | Route | Grade | A2P rate |
|---|---|---|---|---|
| Telia Sweden | 240-01 | Direct | A+ | EUR 0.0652 |
| Telenor Sweden | 240-08 | Direct | A+ | EUR 0.0631 |
| Tele2 | 240-07 | Direct | A+ | EUR 0.061 |
| Tre Sweden | 240-02 | Direct | A | EUR 0.0589 |

## Technical facts for Sweden

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 240 |
| Dialling code | +46 |
| Operators (MCC-MNC) | Telia Sweden · 240-01; Telenor Sweden · 240-08; Tele2 · 240-07; Tre Sweden · 240-02 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | PTS (Post- och telestyrelsen) |
| Sender-ID rules | Alphanumeric sender IDs allowed without formal registration but brand-identifiable. Swedish characters in UCS-2. |
| Sender-ID lead time | Free-form |

## Pricing

| Band | Transactional | Promotional | Note |
|---|---|---|---|
| Pay-as-you-go | EUR 0.059 | EUR 0.067 | List rate up to 100K messages/month |
| Growth · 100K+ | EUR 0.052 | EUR 0.059 | Auto-tier discount |
| Volume · 1M+ | EUR 0.0436 | EUR 0.0499 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |

## Sender ID

Alphanumeric sender IDs allowed without formal registration but brand-identifiable. Swedish characters in UCS-2.

Free-form alphanumeric; no formal registration.

## Rules

- **GDPR + IMY**: GDPR plus Swedish IMY supervision.
- **Sender ID free**: Alphanumeric allowed without formal registration.
- **Swedish UCS-2**: Swedish characters supported.

## Compliance

GDPR + Swedish Marketing Act enforced. IMY supervises.

## Sample A2P template

```text
Your code is 384921.
```

Swedish:

```text
Din verifieringskod är 384921.
```

## Related

- https://www.broadnet.me/regulations/sweden
- https://www.broadnet.me/pricing/sms/sweden