# A2P SMS, OTP, and sender ID rules in Rwanda

> BroadNet delivers A2P SMS and OTP in Rwanda over direct connections to MTN Rwanda and Airtel Rwanda, with RURA sender ID registration in 5-7 business days.

- Canonical URL: https://www.broadnet.me/coverage/rwanda
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Direct termination into MTN Rwanda and Airtel Rwanda with RURA sender ID registration handled in-house.

## Key facts

- Regulator: RURA (Rwanda Utilities Regulatory Authority)
- Dialling code: +250
- MCC: 635
- Mobile subscribers: 12M
- Sender-ID lead time: 5-7 business days
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 3.2 s
- Typical delivery rate, operator-direct: 99.1%
- SMS price band: USD 0.025 – 0.045 (indicative list rates, reviewed 2026-09-24)
- Billing currencies: USD

## Operators

| Operator | MNC | Route | Grade | A2P rate |
|---|---|---|---|---|
| MTN Rwanda | 635-10 | Direct | A+ | USD 0.0343 |
| Airtel Rwanda | 635-13 | Direct | A+ | USD 0.032 |

## Technical facts for Rwanda

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 635 |
| Dialling code | +250 |
| Operators (MCC-MNC) | MTN Rwanda · 635-10; Airtel Rwanda · 635-13 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | RURA (Rwanda Utilities Regulatory Authority) |
| Sender-ID rules | RURA sender ID registration via operator. English, French, and Kinyarwanda supported. |
| Sender-ID lead time | 5-7 business days |

## Pricing

| Band | Transactional | Promotional | Note |
|---|---|---|---|
| Pay-as-you-go | USD 0.0320 | USD 0.0390 | List rate up to 100K messages/month |
| Growth · 100K+ | USD 0.0282 | USD 0.0344 | Auto-tier discount |
| Volume · 1M+ | USD 0.0237 | USD 0.0289 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |

## Sender ID

RURA sender ID registration via operator. English, French, and Kinyarwanda supported.

RURA sender ID registration: 5-7 business days.

## Rules

- **RURA sender ID**: Sender IDs registered via operator route (fast turnaround).
- **DPL 2021**: Rwanda Data Protection Law enforced.
- **EN / FR / RW**: All three at parity.

## Compliance

Rwanda Data Protection Law 2021 enforced. Pro-digital regulator with fast turnaround.

## Sample A2P template

```text
Your code is 471829. Valid 5 minutes.
```

## Related

- https://www.broadnet.me/regulations/rwanda
- https://www.broadnet.me/pricing/sms/rwanda