# A2P SMS, OTP, and sender ID rules in Pakistan

> BroadNet delivers A2P SMS and OTP in Pakistan over direct connections to Jazz, Telenor Pakistan, Zong, and Ufone, with PTA sender ID registration in 7-14 business days.

- Canonical URL: https://www.broadnet.me/coverage/pakistan
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Direct termination into Jazz, Telenor Pakistan, Zong, and Ufone with PTA-aligned mask registration handled in-house.

## Key facts

- Regulator: PTA (Pakistan Telecommunication Authority)
- Dialling code: +92
- MCC: 410
- Mobile subscribers: 194M
- Sender-ID lead time: 7-14 business days
- Time to launch: Live in 8–19 business days from test-access request to production (set by the sender-ID lead time)
- Typical OTP latency: 3.5 s
- Typical delivery rate, operator-direct: 98.6%
- SMS price band: USD 0.0034 – 0.0038 (indicative list rates, reviewed 2026-09-24)
- Billing currencies: USD, PKR

## Operators

| Operator | MNC | Route | Grade | A2P rate |
|---|---|---|---|---|
| Jazz (Mobilink) | 410-01 | Direct | A+ | USD 0.0034 |
| Telenor Pakistan | 410-06 | Direct | A+ | USD 0.0034 |
| Zong | 410-04 | Direct | A | USD 0.0036 |
| Ufone | 410-03 | Direct | A | USD 0.0038 |

## Technical facts for Pakistan

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 410 |
| Dialling code | +92 |
| Operators (MCC-MNC) | Jazz (Mobilink) · 410-01; Telenor Pakistan · 410-06; Zong · 410-04; Ufone · 410-03 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | PTA (Pakistan Telecommunication Authority) |
| Sender-ID rules | PTA sender ID (mask) registration mandatory. English and Urdu both supported. Operator-aligned content filters apply. |
| Sender-ID lead time | 7-14 business days |

## Pricing

| Band | Transactional | Promotional | Note |
|---|---|---|---|
| Pay-as-you-go | USD 0.0034 | USD 0.0044 | List rate up to 100K messages/month |
| Growth · 100K+ | USD 0.0030 | USD 0.0039 | Auto-tier discount |
| Volume · 1M+ | USD 0.0025 | USD 0.0033 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |

## Sender ID

PTA sender ID (mask) registration mandatory. English and Urdu both supported. Operator-aligned content filters apply.

PTA + operator mask registration: 7-14 business days.

## Rules

- **PTA mask registration**: PTA + operator sender ID approval mandatory. BroadNet manages.
- **Business hours only**: Promotional A2P must arrive within normal business hours; agree the window with the operator.
- **Urdu + English**: Both supported; UCS-2 for Urdu.
- **Draft PDPB**: Personal Data Protection Bill nearing enforcement; consent best practice already applied.

## Compliance

PTA's Spam Regulations (as amended in 2022) require consent before marketing, suppression of the 3627 Do Not Call Register, and delivery of promotional SMS within normal business hours. Personal Data Protection Bill (draft) progressing toward enforcement.

## Sample A2P template

```text
Your verification code is 471829. Valid 5 min.
```

Urdu:

```text
آپ کا تصدیقی کوڈ 471829 ہے۔
```

## Related

- https://www.broadnet.me/regulations/pakistan
- https://www.broadnet.me/pricing/sms/pakistan