# A2P SMS, OTP, and sender ID rules in New Zealand

> BroadNet delivers A2P SMS and OTP in New Zealand over direct connections to Spark NZ, One NZ, and 2degrees; sender IDs need no formal pre-registration with DIA.

- Canonical URL: https://www.broadnet.me/coverage/new-zealand
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Direct termination into Spark NZ, Vodafone NZ (One NZ), and 2degrees with privacy-aligned operations.

## Key facts

- Regulator: DIA (Department of Internal Affairs)
- Dialling code: +64
- MCC: 530
- Mobile subscribers: 6M
- Sender-ID lead time: Free-form
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 2.9 s
- Typical delivery rate, operator-direct: 99.5%
- SMS price band: USD 0.035 – 0.06 (indicative list rates, reviewed 2026-09-24)
- Billing currencies: USD, NZD

## Operators

| Operator | MNC | Route | Grade | A2P rate |
|---|---|---|---|---|
| Spark NZ | 530-05 | Direct | A+ | USD 0.0506 |
| One NZ (Vodafone NZ) | 530-01 | Direct | A+ | USD 0.0483 |
| 2degrees | 530-24 | Direct | A | USD 0.046 |

## Technical facts for New Zealand

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 530 |
| Dialling code | +64 |
| Operators (MCC-MNC) | Spark NZ · 530-05; One NZ (Vodafone NZ) · 530-01; 2degrees · 530-24 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | DIA (Department of Internal Affairs) |
| Sender-ID rules | No sender-ID registry has been published for New Zealand; alphanumeric sender IDs should identify the business, and operator requirements are confirmed during onboarding. |
| Sender-ID lead time | Free-form |

## Pricing

| Band | Transactional | Promotional | Note |
|---|---|---|---|
| Pay-as-you-go | USD 0.0460 | USD 0.055 | List rate up to 100K messages/month |
| Growth · 100K+ | USD 0.0405 | USD 0.0488 | Auto-tier discount |
| Volume · 1M+ | USD 0.0340 | USD 0.0410 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |

## Sender ID

No sender-ID registry has been published for New Zealand; alphanumeric sender IDs should identify the business, and operator requirements are confirmed during onboarding.

No published sender-ID registry; operator requirements confirmed during onboarding.

## Rules

- **No published registry**: Alphanumeric sender IDs should identify the business; operator requirements are confirmed during onboarding.
- **Privacy Act 2020**: Enforced by OPC.
- **Unsolicited E-Messages Act**: Opt-out and sender identification required; enforced by the Department of Internal Affairs (DIA).

## Compliance

Unsolicited Electronic Messages Act 2007 + Privacy Act 2020 enforced. OPC supervises.

## Sample A2P template

```text
Your verification code is 619204.
```

## Related

- https://www.broadnet.me/regulations/new-zealand
- https://www.broadnet.me/pricing/sms/new-zealand