# A2P SMS, OTP, and sender ID rules in the Netherlands

> BroadNet delivers A2P SMS and OTP in the Netherlands over direct connections to KPN, Vodafone Netherlands, and Odido; sender IDs need no formal pre-registration with ACM + AP.

- Canonical URL: https://www.broadnet.me/coverage/netherlands
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Direct termination into KPN, Vodafone Netherlands, and T-Mobile NL (Odido) with GDPR-aligned operations.

## Key facts

- Regulator: ACM + AP (Autoriteit Consument & Markt and Autoriteit Persoonsgegevens)
- Dialling code: +31
- MCC: 204
- Mobile subscribers: 21M
- Sender-ID lead time: Free-form
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 2.3 s
- Typical delivery rate, operator-direct: 99.6%
- SMS price band: EUR 0.06 – 0.08 (indicative list rates, reviewed 2026-09-24)
- Billing currencies: EUR, USD

## Operators

| Operator | MNC | Route | Grade | A2P rate |
|---|---|---|---|---|
| KPN | 204-08 | Direct | A+ | EUR 0.0666 |
| Vodafone Netherlands | 204-04 | Direct | A+ | EUR 0.0646 |
| Odido (T-Mobile NL) | 204-16 | Direct | A+ | EUR 0.0626 |

## Technical facts for the Netherlands

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 204 |
| Dialling code | +31 |
| Operators (MCC-MNC) | KPN · 204-08; Vodafone Netherlands · 204-04; Odido (T-Mobile NL) · 204-16 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | ACM + AP (Autoriteit Consument & Markt and Autoriteit Persoonsgegevens) |
| Sender-ID rules | Alphanumeric sender IDs allowed without formal registration but brand-identifiable. Dutch STOP keyword honoured. |
| Sender-ID lead time | Free-form |

## Pricing

| Band | Transactional | Promotional | Note |
|---|---|---|---|
| Pay-as-you-go | EUR 0.063 | EUR 0.072 | List rate up to 100K messages/month |
| Growth · 100K+ | EUR 0.055 | EUR 0.063 | Auto-tier discount |
| Volume · 1M+ | EUR 0.0463 | EUR 0.053 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |

## Sender ID

Alphanumeric sender IDs allowed without formal registration but brand-identifiable. Dutch STOP keyword honoured.

Free-form alphanumeric; no formal registration.

## Rules

- **GDPR + AP**: GDPR plus Dutch Autoriteit Persoonsgegevens enforcement.
- **Sender ID free**: Alphanumeric allowed without formal registration.
- **Dutch STOP**: STOP keyword honoured network-wide.

## Compliance

GDPR + Telecommunicatiewet. AP enforcement.

## Sample A2P template

```text
Your code is 384921.
```

Dutch:

```text
Je verificatiecode is 384921.
```

## Related

- https://www.broadnet.me/regulations/netherlands
- https://www.broadnet.me/pricing/sms/netherlands