# A2P SMS, OTP, and sender ID rules in Malaysia

> BroadNet delivers A2P SMS and OTP in Malaysia over direct connections to Celcom Axiata, Maxis, Digi, and U Mobile, with MCMC sender ID registration in 5-7 business days.

- Canonical URL: https://www.broadnet.me/coverage/malaysia
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Direct termination into Celcom Axiata, Maxis, Digi, and U Mobile with MCMC-aligned sender ID registration handled in-house.

## Key facts

- Regulator: MCMC (Malaysian Communications and Multimedia Commission)
- Dialling code: +60
- MCC: 502
- Mobile subscribers: 45M
- Sender-ID lead time: 5-7 business days
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 3.0 s
- Typical delivery rate, operator-direct: 99.2%
- SMS price band: USD 0.025 – 0.045 (indicative list rates, reviewed 2026-09-24)
- Billing currencies: USD, MYR

## Operators

| Operator | MNC | Route | Grade | A2P rate |
|---|---|---|---|---|
| Celcom Axiata | 502-13 | Direct | A+ | USD 0.0379 |
| Maxis | 502-12 | Direct | A+ | USD 0.0356 |
| Digi | 502-16 | Direct | A | USD 0.0332 |
| U Mobile | 502-18 | Direct | A | USD 0.032 |

## Technical facts for Malaysia

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 502 |
| Dialling code | +60 |
| Operators (MCC-MNC) | Celcom Axiata · 502-13; Maxis · 502-12; Digi · 502-16; U Mobile · 502-18 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | MCMC (Malaysian Communications and Multimedia Commission) |
| Sender-ID rules | MCMC + operator sender ID registration. Bahasa Melayu, English, Chinese, Tamil all supported. |
| Sender-ID lead time | 5-7 business days |

## Pricing

| Band | Transactional | Promotional | Note |
|---|---|---|---|
| Pay-as-you-go | USD 0.0320 | USD 0.0390 | List rate up to 100K messages/month |
| Growth · 100K+ | USD 0.0282 | USD 0.0343 | Auto-tier discount |
| Volume · 1M+ | USD 0.0237 | USD 0.0289 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |

## Sender ID

MCMC + operator sender ID registration. Bahasa Melayu, English, Chinese, Tamil all supported.

MCMC + operator sender ID registration: 5-7 business days.

## Rules

- **MCMC sender ID**: Sender IDs registered via operator route.
- **PDPA 2010**: Personal Data Protection Act enforced.
- **Multi-script**: Bahasa / EN / Chinese / Tamil all at parity.

## Compliance

PDPA 2010 (Malaysia) enforced. Multi-script market — engine handles GSM-7 + UCS-2 mix.

## Sample A2P template

```text
Your verification code is 471829. Valid 5 min.
```

Bahasa:

```text
Kod pengesahan anda ialah 471829.
```

## Related

- https://www.broadnet.me/regulations/malaysia
- https://www.broadnet.me/pricing/sms/malaysia