# A2P SMS, OTP, and sender ID rules in Madagascar

> BroadNet delivers A2P SMS and OTP in Madagascar over direct connections to Telma, Orange Madagascar, and Airtel Madagascar, with ARTEC sender ID registration in 10-14 business days.

- Canonical URL: https://www.broadnet.me/coverage/madagascar
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Direct termination into Telma, Orange Madagascar, and Airtel Madagascar with ARTEC sender ID registration handled in-house.

## Key facts

- Regulator: ARTEC (Autorité de Régulation des Technologies de Communication)
- Dialling code: +261
- MCC: 646
- Mobile subscribers: 12M
- Sender-ID lead time: 10-14 business days
- Time to launch: Live in 11–19 business days from test-access request to production (set by the sender-ID lead time)
- Typical OTP latency: 3.6 s
- Typical delivery rate, operator-direct: 98.5%
- SMS price band: EUR 0.035 – 0.06 (indicative list rates, reviewed 2026-09-24)
- Billing currencies: EUR, USD

## Operators

| Operator | MNC | Route | Grade | A2P rate |
|---|---|---|---|---|
| Telma | 646-01 | Direct | A+ | EUR 0.0447 |
| Orange Madagascar | 646-02 | Direct | A+ | EUR 0.0426 |
| Airtel Madagascar | 646-04 | Direct | A | EUR 0.0405 |

## Technical facts for Madagascar

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 646 |
| Dialling code | +261 |
| Operators (MCC-MNC) | Telma · 646-01; Orange Madagascar · 646-02; Airtel Madagascar · 646-04 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | ARTEC (Autorité de Régulation des Technologies de Communication) |
| Sender-ID rules | ARTEC sender ID registration via operator. French and Malagasy supported. |
| Sender-ID lead time | 10-14 business days |

## Pricing

| Band | Transactional | Promotional | Note |
|---|---|---|---|
| Pay-as-you-go | EUR 0.0405 | EUR 0.0492 | List rate up to 100K messages/month |
| Growth · 100K+ | EUR 0.0356 | EUR 0.0433 | Auto-tier discount |
| Volume · 1M+ | EUR 0.0300 | EUR 0.0364 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |

## Sender ID

ARTEC sender ID registration via operator. French and Malagasy supported.

ARTEC sender ID registration: 10-14 business days.

## Rules

- **ARTEC sender ID**: Sender IDs registered via operator route.
- **French + Malagasy**: Both supported.
- **ARTEC framework**: PII handling per regulator framework.

## Compliance

PII handled per ARTEC framework.

## Sample A2P template

```text
Your code is 528914.
```

French:

```text
Votre code est 528914.
```

## Related

- https://www.broadnet.me/regulations/madagascar
- https://www.broadnet.me/pricing/sms/madagascar