# A2P SMS, OTP, and sender ID rules in Lebanon

> BroadNet delivers A2P SMS and OTP in Lebanon over direct connections to Alfa and Touch, with TRA sender ID registration in 3-5 business days.

- Canonical URL: https://www.broadnet.me/coverage/lebanon
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Both Alfa and Touch directly connected, with the original BroadNet operator agreements still in place from the company's Beirut founding in 2003.

## Key facts

- Regulator: TRA (Telecommunications Regulatory Authority)
- Dialling code: +961
- MCC: 415
- Mobile subscribers: 4.6M
- Sender-ID lead time: 3-5 business days
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 3.3 s
- Typical delivery rate, operator-direct: 98.7%
- SMS price band: USD 0.04 – 0.07 (indicative list rates, reviewed 2026-09-24)
- Billing currencies: USD

## Operators

| Operator | MNC | Route | Grade | A2P rate |
|---|---|---|---|---|
| Alfa | 415-01 | Direct | A+ | USD 0.0561 |
| Touch | 415-03 | Direct | A+ | USD 0.054 |

## Technical facts for Lebanon

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 415 |
| Dialling code | +961 |
| Operators (MCC-MNC) | Alfa · 415-01; Touch · 415-03 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | TRA (Telecommunications Regulatory Authority) |
| Sender-ID rules | Sender IDs are registered directly with Alfa and Touch via BroadNet's operator account team. Arabic, Latin, and French scripts all handled. |
| Sender-ID lead time | 3-5 business days |

## Pricing

| Band | Transactional | Promotional | Note |
|---|---|---|---|
| Pay-as-you-go | USD 0.054 | USD 0.068 | List rate up to 100K messages/month |
| Growth · 100K+ | USD 0.0475 | USD 0.060 | Auto-tier discount |
| Volume · 1M+ | USD 0.0400 | USD 0.050 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |

## Sender ID

Sender IDs are registered directly with Alfa and Touch via BroadNet's operator account team. Arabic, Latin, and French scripts all handled.

Operator-direct sender ID registration via Alfa + Touch: 3-5 business days.

## Rules

- **Operator-registered sender IDs**: Sender IDs are registered directly with Alfa and Touch via BroadNet's operator account team.
- **Banking secrecy + e-Transactions Law**: Law 81/2018 governs electronic communications and PII handling. Consent and recordkeeping required for marketing.
- **Arabic, Latin, French**: All three scripts handled — UCS-2 default for Arabic, GSM-7 with French diacritics passes via Touch's enhanced charset.

## Compliance

Law 81/2018 (e-Transactions and Personal Data) governs PII.

## Sample A2P template

```text
BroadNet OTP: 920183. Do not share with anyone.
```

Arabic:

```text
رمز BroadNet: 920183. لا تشاركه مع أحد.
```

## Related

- https://www.broadnet.me/regulations/lebanon
- https://www.broadnet.me/pricing/sms/lebanon