# A2P SMS, OTP, and sender ID rules in Italy

> BroadNet delivers A2P SMS and OTP in Italy over direct connections to TIM, Vodafone Italy, WINDTRE, and Iliad Italy, with AGCOM sender ID registration in 5-7 business days.

- Canonical URL: https://www.broadnet.me/coverage/italy
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Direct termination into TIM, Vodafone Italy, WINDTRE, and Iliad Italy with AGCOM-aligned sender ID registration handled in-house.

## Key facts

- Regulator: AGCOM (Autorità per le Garanzie nelle Comunicazioni)
- Dialling code: +39
- MCC: 222
- Mobile subscribers: 80M
- Sender-ID lead time: 5-7 business days
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 2.45 s
- Typical delivery rate, operator-direct: 99.5%
- SMS price band: EUR 0.06 – 0.08 (indicative list rates, reviewed 2026-09-24)
- Billing currencies: EUR, USD

## Operators

| Operator | MNC | Route | Grade | A2P rate |
|---|---|---|---|---|
| TIM | 222-01 | Direct | A+ | EUR 0.0706 |
| Vodafone Italy | 222-10 | Direct | A+ | EUR 0.0686 |
| WINDTRE | 222-99 | Direct | A | EUR 0.0665 |
| Iliad Italy | 222-50 | Direct | A | EUR 0.0644 |

## Technical facts for Italy

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 222 |
| Dialling code | +39 |
| Operators (MCC-MNC) | TIM · 222-01; Vodafone Italy · 222-10; WINDTRE · 222-99; Iliad Italy · 222-50 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | AGCOM (Autorità per le Garanzie nelle Comunicazioni) |
| Sender-ID rules | Alphanumeric sender IDs allowed with operator registration. Italian STOP keyword honoured. |
| Sender-ID lead time | 5-7 business days |

## Pricing

| Band | Transactional | Promotional | Note |
|---|---|---|---|
| Pay-as-you-go | EUR 0.064 | EUR 0.074 | List rate up to 100K messages/month |
| Growth · 100K+ | EUR 0.057 | EUR 0.065 | Auto-tier discount |
| Volume · 1M+ | EUR 0.0477 | EUR 0.055 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |

## Sender ID

Alphanumeric sender IDs allowed with operator registration. Italian STOP keyword honoured.

Operator sender ID registration: 5-7 business days.

## Rules

- **GDPR + Garante**: GDPR plus Italian Garante Privacy enforcement.
- **Sender ID + STOP**: Alphanumeric IDs allowed with operator registration; Italian STOP honoured.
- **Italian native**: GSM-7 native; UCS-2 fallback.

## Compliance

GDPR + Garante Privacy enforcement.

## Sample A2P template

```text
Your code is 471829.
```

Italian:

```text
Il tuo codice di verifica è 471829.
```

## Related

- https://www.broadnet.me/regulations/italy
- https://www.broadnet.me/pricing/sms/italy