# A2P SMS, OTP, and sender ID rules in Ireland

> BroadNet delivers A2P SMS and OTP in Ireland over direct connections to Vodafone Ireland, Three Ireland, and Eir; sender IDs are registered with ComReg (lead time: No published time (ComReg registry)).

- Canonical URL: https://www.broadnet.me/coverage/ireland
- Language: en
- Last updated: 2026-10-21
- Publisher: BroadNet (https://www.broadnet.me)

Direct termination into Vodafone Ireland, Three Ireland, and Eir with GDPR-aligned operations from Dublin PoP.

## Key facts

- Regulator: ComReg (Commission for Communications Regulation)
- Dialling code: +353
- MCC: 272
- Mobile subscribers: 5.5M
- Sender-ID lead time: No published time (ComReg registry)
- Time to launch: Live in 5–15 business days from test-access request to production
- Typical OTP latency: 2.45 s
- Typical delivery rate, operator-direct: 99.5%
- SMS price band: EUR 0.05 – 0.075 (indicative list rates, reviewed 2026-09-24)
- Billing currencies: EUR, USD

## Operators

| Operator | MNC | Route | Grade | A2P rate |
|---|---|---|---|---|
| Vodafone Ireland | 272-01 | Direct | A+ | EUR 0.0593 |
| Three Ireland | 272-05 | Direct | A+ | EUR 0.0572 |
| Eir | 272-03 | Direct | A | EUR 0.0552 |

## Technical facts for Ireland

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

| Technical facts | |
|---|---|
| Mobile country code (MCC) | 272 |
| Dialling code | +353 |
| Operators (MCC-MNC) | Vodafone Ireland · 272-01; Three Ireland · 272-05; Eir · 272-03 |
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | ComReg (Commission for Communications Regulation) |
| Sender-ID rules | Alphanumeric sender IDs must be registered in ComReg's SMS Sender ID Registry (Decision D14/24). Since 3 July 2025, messages from unregistered IDs are labelled "Likely SCAM". |
| Sender-ID lead time | No published time (ComReg registry) |

## Pricing

| Band | Transactional | Promotional | Note |
|---|---|---|---|
| Pay-as-you-go | EUR 0.055 | EUR 0.064 | List rate up to 100K messages/month |
| Growth · 100K+ | EUR 0.0486 | EUR 0.056 | Auto-tier discount |
| Volume · 1M+ | EUR 0.0408 | EUR 0.0472 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |

## Sender ID

Alphanumeric sender IDs must be registered in ComReg's SMS Sender ID Registry (Decision D14/24). Since 3 July 2025, messages from unregistered IDs are labelled "Likely SCAM".

Alphanumeric IDs registered in ComReg's SMS Sender ID Registry; BroadNet coordinates the registration during onboarding.

## Rules

- **GDPR + ePrivacy**: GDPR plus ePrivacy Regulations 2011. DPC supervises.
- **SMS Sender ID Registry**: Mandatory under ComReg Decision D14/24. Unregistered alphanumeric IDs are labelled "Likely SCAM" since 3 July 2025, and blocking is to follow.

## Compliance

GDPR + ePrivacy Regulations 2011. DPC (Data Protection Commission) supervises.

## Sample A2P template

```text
Your code is 619204.
```

## Related

- https://www.broadnet.me/regulations/ireland
- https://www.broadnet.me/pricing/sms/ireland