# ITW 2025 — three days at National Harbor, one consistent message

> International Telecoms Week is the world's largest wholesale-carrier annual. Our recap: where A2P monetisation is heading in the Americas, what we heard from US carriers on AI fraud, and the conversation BroadNet was having on the booth.

- Canonical URL: https://www.broadnet.me/blog/itw-2025-recap-national-harbor
- Language: en
- Last updated: 2026-09-24
- Publisher: BroadNet (https://www.broadnet.me)

- Published: 2026-05-25
- Author: BroadNet Americas

ITW 2025 ran 5-7 May at the Gaylord National Resort & Convention Center, National Harbor, Maryland. Largest annual gathering of the global wholesale-telecoms community, and the venue where most of the operator commercial conversations for the year get unblocked.

## What was on every operator's slide

- A2P fraud — specifically AI-grade detection, replacing rule-pack firewalls that haven't moved in three years.
- 10DLC + toll-free reform in the US: the registration backlog and what it means for cross-border A2P.
- Sender-ID governance and how operators are mirroring the MENA / India model into other markets.
- Voice-AI: the move from outbound dialler to AI-led conversational agents, and where carrier voice fits.

## What BroadNet brought to the booth

A live demo of the machine-learning SMS firewall, which was deployed across 18 operators worldwide as of MWC 2025. Plus the BroadNet × DialerBee story for outbound contact centres in 12 languages.

> We're listed on the official ITW exhibitor directory — see /press for the third-party-verifiable conference calendar.