# Notes from the wire.

- Canonical URL: https://www.broadnet.me/blog
- Language: en
- Last updated: 2026-10-20
- Publisher: BroadNet (https://www.broadnet.me)
- Markdown version of the page above, generated from the rendered page.

The BroadNet Journal

Engineering write-ups, regulatory deep-dives, industry analysis, and product notes from the team that operates BroadNet. Written in-house — no ghostwriters, no AI slop, no recycled vendor talking points.

142 published essays Updated monthly Written by the BroadNet team

[All](https://www.broadnet.me/blog) [Product](https://www.broadnet.me/blog?category=Product) [Engineering](https://www.broadnet.me/blog?category=Engineering) [Industry](https://www.broadnet.me/blog?category=Industry) [Regulation](https://www.broadnet.me/blog?category=Regulation) [Operators](https://www.broadnet.me/blog?category=Operators)

Featured essay

## The latest from the team.

[Read it](https://www.broadnet.me/blog/holiday-sms-marketing-q4-2026)

[Industry · Issue 41 Industry Featured Oct 19, 2026 10 min read Holiday SMS marketing for Q4 2026: Halloween, 11.11, White Friday and year-end, a sending playbook Q4 offers live for hours, not weeks. This playbook lists the 2026 dates from Halloween to New Year's Eve, the promotional send windows regulators publish, how to write a one-segment holiday SMS, how to keep OTPs flowing on peak days and how to measure what worked. BroadNet Editorial Team Author Read article](https://www.broadnet.me/blog/holiday-sms-marketing-q4-2026)

More from the journal

## Recent essays.

Long-form on the things we actually wrestle with in production — regulatory regimes, protocol choices, firewall economics, channel orchestration.

[Product SMPP window size: why your bind is slower than the rate you pay for An operator agrees 100 messages per second, the bind delivers twelve, and everyone blames the network. Nine times out of ten the cause is a window left at its default. Here is what windowing really does on an SMPP session, and how to size it. BroadNet Engineering 11m](https://www.broadnet.me/blog/smpp-window-size-throughput-tuning-2026) [Product WhatsApp service-message pricing from 1 October 2026: what changes, what it costs, and how to cut it From 1 October 2026 Meta charges for WhatsApp service messages, the free-form replies sent inside the 24-hour customer service window, per delivered message after a free tier of 1,000 per business phone number each month. Here is what changes, what stays free, what it will cost and how to keep the bill down. BroadNet Editorial Team 10m](https://www.broadnet.me/blog/whatsapp-service-message-pricing-october-2026) [Regulation Is SMS OTP banned? What the UAE, India and Philippine bank rules actually require in 2026 No — SMS OTP is not banned. UAE banks were told to phase SMS and e-mail OTPs out of customer authentication, India's RBI kept SMS OTP as a permitted factor, and the Philippines' BSP requires larger banks to limit it. Here is who is in scope, the dates, and what replaces the code. BroadNet Regulatory Affairs 11m](https://www.broadnet.me/blog/sms-otp-bank-regulation-uae-india-philippines-2026) [Regulation Turkey SMS rules 2026: international SMS with links are blocked — plus İYS and e-signature explained Since 1 April 2026, Turkish operators do not carry or terminate A2P SMS from abroad that contains a URL. Here is what BTK decisions 399, 398 and 412 actually say, how İYS consent works, and how to keep your Türkiye traffic delivering. BroadNet Regulatory Affairs 11m](https://www.broadnet.me/blog/turkey-sms-rules-2026-url-block-iys) [Regulation UAE PDPL for SMS and WhatsApp marketing in 2026: consent, cross-border transfers and what is actually in force The UAE's Personal Data Protection Law has been in force since 2 January 2022, but its executive regulations were still not on the federal legislation portal when we checked in September 2026. Here is what that means for SMS and WhatsApp marketing: consent, opt-out, cross-border transfers, the DIFC and ADGM carve-outs, OTP traffic and a practical checklist. BroadNet Regulatory Affairs 11m](https://www.broadnet.me/blog/uae-pdpl-sms-whatsapp-marketing-2026) [Engineering MCP for messaging: how AI agents can send SMS and WhatsApp safely An MCP server turns a messaging API into tools an AI agent can call. That is powerful and risky: an agent with a send tool can message real customers. Here is how MCP works for SMS and WhatsApp, how to connect to BroadNet's server, and the guardrails to put in place first. BroadNet Engineering 11m](https://www.broadnet.me/blog/mcp-server-sms-whatsapp-ai-agents) [Product Signalling firewalls in 2026: what SS7 and Diameter attacks look like from inside a network SS7 was designed when every network on it was trusted. That assumption is long gone, but the protocol is still carrying traffic — and the attacks that exploit it are unglamorous, well documented, and still working. BroadNet Engineering 12m](https://www.broadnet.me/blog/ss7-diameter-signaling-firewall-2026) [Product US A2P SMS compliance in 2026: 10DLC registration and the TCPA, explained Two separate systems govern US A2P SMS and they are constantly confused. 10DLC is carrier registration and decides whether your traffic is delivered. The TCPA is federal law and decides whether sending it was lawful at all. BroadNet Compliance 12m](https://www.broadnet.me/blog/us-10dlc-tcpa-compliance-a2p-sms-2026) [Product Enterprise AI in 2026: Why Generic Chatbots Fail and What an Agentic AI Platform Does Differently Generic chatbots don't understand your business. Here's how an agentic AI platform — graph knowledge, real tool use, and deployment you control — closes the gap, and how to choose one. BroadNet Editorial Team 10m](https://www.broadnet.me/blog/enterprise-agentic-ai-platform-2026) [Product Turnkey AI Agents in 2026: Ready-Made Assistants for Restaurants, Hotels, Clinics and Retail Not every business wants to build an AI platform — most just want an assistant that works on day one. Here's how turnkey vertical AI agents deliver that, and where they fit. BroadNet Editorial Team 8m](https://www.broadnet.me/blog/turnkey-ai-agents-hospitality-retail-healthcare-2026) [Product Branded Short Links for SMS in 2026: Deliverability, Attribution and Trust Public shorteners get filtered, waste characters, and tell you nothing. Here's how branded, per-recipient short links fix SMS deliverability and attribution — and how to choose one. BroadNet Editorial Team 9m](https://www.broadnet.me/blog/branded-short-links-sms-attribution-2026) [Product Multichannel OTP Verification in 2026: SMS, WhatsApp, Voice and the Fallback That Saves Conversions One undelivered code is one lost user. Here's why single-channel SMS OTP fails, how a multichannel verify API with auto-fallback rescues conversions, and how to choose one. BroadNet Editorial Team 9m](https://www.broadnet.me/blog/multichannel-otp-verification-api-2026)

The Journal, by email

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What you'll get

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Stop reading. Start shipping.

## Most of what we write we learned in production.

If a post made you nod, we should probably talk. Bring the use case, the volumes, the markets — we'll come back with routing, pricing, and a reference customer you can call.

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