# What is a WhatsApp BSP?

> A WhatsApp Business Solution Provider (BSP) is a Meta-approved partner that hosts enterprise access to the WhatsApp Business API. Businesses can also connect directly through Meta's Cloud API, but most work through a BSP for onboarding, template approval, verification, billing and support. BroadNet is an official Meta BSP.

- Canonical URL: https://www.broadnet.me/answers/what-is-whatsapp-bsp
- Language: en
- Last reviewed: 2026-10-10
- Publisher: BroadNet (https://www.broadnet.me)

## What does a BSP do?

Onboards your WhatsApp Business Account, submits message templates for Meta approval, hosts the API endpoint, manages Green Tick verification, and bills you for the messages you send. Provides webhooks, SDKs, and the operational continuity that direct WhatsApp Business API access wouldn't.

## Related

- [All answers](https://www.broadnet.me/answers)
- [Glossary](https://www.broadnet.me/answers)
- [How do you register a WhatsApp Business API number?](https://www.broadnet.me/answers/how-to-register-whatsapp-business-number)
- [WhatsApp Cloud API vs On-Premises API: what changed?](https://www.broadnet.me/answers/whatsapp-cloud-api-vs-on-premises)
- [What is WhatsApp Business API?](https://www.broadnet.me/answers/what-is-whatsapp-business-api)
- [What is the WhatsApp green tick (verified badge)?](https://www.broadnet.me/answers/whatsapp-green-tick-verification)
- [The WhatsApp 24-hour window explained](https://www.broadnet.me/answers/whatsapp-24-hour-window)
- [What is conversation pricing for WhatsApp?](https://www.broadnet.me/answers/what-is-conversation-pricing-whatsapp)
- [WhatsApp Business API](https://www.broadnet.me/products/whatsapp-business-api)