# What is an SMS survey?

> An SMS survey collects feedback by text — sending a question and capturing the recipient's reply through two-way messaging. Because SMS is read within minutes by nearly everyone, response rates are high and fast, which makes it strong for short pulse surveys, NPS scores, and post-interaction feedback. It needs a number that can receive replies and a webhook to route responses into your system.

- Canonical URL: https://www.broadnet.me/answers/what-is-sms-survey
- Language: en
- Last reviewed: 2026-07-22
- Publisher: BroadNet (https://www.broadnet.me)

## How it works

You send a question (often a rating like 'Reply 1-5') and the recipient's reply arrives back through two-way SMS, routed to your application by a webhook for scoring. See /answers/what-is-two-way-messaging and /answers/what-is-a-messaging-webhook.

## Why SMS suits surveys

High open rates and immediacy mean more responses, faster, than email — ideal for NPS, CSAT, and short pulse checks right after an interaction. See /products/two-way-sms.

## Keep it short and consented

One or two questions maximize completion, and recipients must have opted in. Honour opt-out and keep it brief. See /answers/sms-opt-in-best-practices.

## Related

- [All answers](https://www.broadnet.me/answers)
- [Glossary](https://www.broadnet.me/answers)
- [What is two-way messaging?](https://www.broadnet.me/answers/what-is-two-way-messaging)
- [What is a messaging webhook?](https://www.broadnet.me/answers/what-is-a-messaging-webhook)
- [What are SMS opt-in best practices?](https://www.broadnet.me/answers/sms-opt-in-best-practices)
- [How do you use SMS for appointment reminders?](https://www.broadnet.me/answers/sms-for-appointment-reminders)
- [Two-way SMS](https://www.broadnet.me/products/two-way-sms)