# What is rich card messaging?

> Rich card messaging sends a visually formatted card — an image or media, a title and description, and tappable buttons or suggested actions — instead of plain text, on channels like RCS and WhatsApp. Cards turn a notification into an interactive unit: a product with a Buy button, an order with a Track button, a booking with Confirm and Reschedule — driving action inside the message thread.

- Canonical URL: https://www.broadnet.me/answers/what-is-rich-card-messaging
- Language: en
- Last reviewed: 2026-09-30
- Publisher: BroadNet (https://www.broadnet.me)

## Where rich cards run

RCS Business Messaging and WhatsApp both support rich cards and carousels; SMS does not, so cards are delivered on those channels with SMS as the text fallback. See /answers/what-is-rcs-business-messaging and /answers/rcs-vs-whatsapp.

## Why they work

A card with an image and a clear action converts better than a text line, because the next step is one tap away inside the thread — useful for commerce, order updates, and bookings. See /answers/what-is-conversational-commerce.

## Design with fallback

Because not every device receives RCS or WhatsApp, design the campaign so recipients without them still get a usable SMS. See /answers/sms-fallback-strategy and /products/omnichannel.

## Related

- [All answers](https://www.broadnet.me/answers)
- [Glossary](https://www.broadnet.me/answers)
- [What is RCS Business Messaging (RBM)?](https://www.broadnet.me/answers/what-is-rcs-business-messaging)
- [RCS vs WhatsApp — compared](https://www.broadnet.me/answers/rcs-vs-whatsapp)
- [What is conversational commerce?](https://www.broadnet.me/answers/what-is-conversational-commerce)
- [What is an SMS fallback strategy?](https://www.broadnet.me/answers/sms-fallback-strategy)
- [RCS Messaging](https://www.broadnet.me/products/rcs-messaging)
- [WhatsApp Business API](https://www.broadnet.me/products/whatsapp-business-api)