# What is RCS Business Messaging (RBM)?

> RCS Business Messaging is the enterprise variant of RCS — the GSMA-standardised successor to SMS. It lets verified brands send rich cards, carousels, suggested replies, buttons, and read-receipt-trackable content into the recipient's native Messages app, without requiring the user to install anything. RBM is supported on Android via Google Messages and on iPhone since iOS 18 (2024).

- Canonical URL: https://www.broadnet.me/answers/what-is-rcs-business-messaging
- Language: en
- Last reviewed: 2026-09-26
- Publisher: BroadNet (https://www.broadnet.me)

## What's verified about the sender

RBM senders go through Google's (or, for non-Google RBM hubs, the regional GSMA-approved hub's) brand verification — business name, logo, website, official phone number. Verified senders display a blue checkmark and a logo in the conversation thread, similar to a verified WhatsApp Business account. This is the single biggest reason buyers move marketing campaigns from SMS to RBM: brand recognition and anti-spoofing.

## What it can actually do

Up to 8,000 characters of rich text per message. Rich cards with title, image, description, and up to four suggested actions. Carousels of up to 10 cards. Suggested replies and suggested actions that resolve into deep-links, dial-actions, or location requests. Read receipts (the brand sees when the user opened the message — controversial; not all markets allow it). Typing indicators and group chat — these are mostly used for customer-care RBM patterns.

## Pricing model

RBM is billed per conversation, not per message. A conversation is a 24-hour session. Pricing varies by region: US/EU around $0.025 per conversation, MENA $0.015-$0.040. Compare to SMS at $0.005-$0.040 per message — RBM is competitive once you send more than ~3 SMS-worth of content per session.

## Where RBM is and isn't

Live in 60+ countries via Google's RBM platform; live in additional markets via regional RCS hubs (Vodafone, Comviva, Mavenir). MENA: live in UAE, Saudi Arabia, Qatar; pilot in Egypt and Kuwait. iOS support since iOS 18 covers all iPhone users on supported carriers — in MENA it rolled out carrier-by-carrier through 2025. BroadNet supports RBM end-to-end for live markets; see /products/rcs-messaging.

## Related

- [All answers](https://www.broadnet.me/answers)
- [Glossary](https://www.broadnet.me/answers)
- [What is the RCS Universal Profile?](https://www.broadnet.me/answers/what-is-rcs-universal-profile)
- [What is RCS?](https://www.broadnet.me/answers/what-is-rcs)
- [What is RCS MaaP (Messaging as a Platform)?](https://www.broadnet.me/answers/what-is-rcs-maap)
- [RCS vs SMS — compared](https://www.broadnet.me/answers/rcs-vs-sms)
- [RCS vs WhatsApp — compared](https://www.broadnet.me/answers/rcs-vs-whatsapp)
- [RCS Messaging](https://www.broadnet.me/products/rcs-messaging)