# What is MMS (Multimedia Messaging Service)?

> MMS (Multimedia Messaging Service) is the carrier messaging standard that extends SMS to carry images, audio, video, and longer text. Messages transit an MMSC — rather than an SMSC — and are fetched by the handset over the data network. A2P MMS is used for rich marketing where supported, though RCS Business Messaging and WhatsApp increasingly replace it. See /answers/what-is-mmsc, /answers/what-is-rcs-business-messaging, and /products/mms.

- Canonical URL: https://www.broadnet.me/answers/what-is-mms
- Language: en
- Last reviewed: 2026-07-22
- Publisher: BroadNet (https://www.broadnet.me)

## Related

- [All answers](https://www.broadnet.me/answers)
- [Glossary](https://www.broadnet.me/answers)
- [What is an MMSC (Multimedia Messaging Service Centre)?](https://www.broadnet.me/answers/what-is-mmsc)
- [What is RCS Business Messaging (RBM)?](https://www.broadnet.me/answers/what-is-rcs-business-messaging)
- [UCS-2 — Unicode SMS encoding explained](https://www.broadnet.me/answers/what-is-ucs-2-sms)
- [How does RCS Business Messaging work?](https://www.broadnet.me/answers/rcs-business-messaging)
- [MMS](https://www.broadnet.me/products/mms)
- [RCS Messaging](https://www.broadnet.me/products/rcs-messaging)