# What is conversational commerce?

> Conversational commerce is buying, selling, and supporting customers through messaging channels — WhatsApp, RCS, SMS, and chat — so product discovery, questions, checkout, and after-sales all happen in one continuous thread. It has grown quickly because customers increasingly prefer messaging a business over calling or navigating a website, and messaging's high open rates make it a reliable place to reach them. See /products/omnichannel.

- Canonical URL: https://www.broadnet.me/answers/what-is-conversational-commerce
- Language: en
- Last reviewed: 2026-07-22
- Publisher: BroadNet (https://www.broadnet.me)

## Where it happens

Primarily on WhatsApp and RCS for rich, branded interaction, with SMS as the universal reach layer. A single omnichannel platform lets a conversation move across channels without losing context. See /answers/what-is-omnichannel-messaging.

## The whole funnel in one thread

Discovery (catalogue and product cards), consideration (questions answered by bot or agent), purchase (in-thread checkout or payment link), and retention (order updates, reorders, support) all live in the same conversation.

## Why it converts

Messages are opened and read within minutes, the format is low-friction, and the persistent thread builds context and trust — so conversational journeys often convert better than one-way broadcasts or cold web sessions.

## How to start

Onboard through a WhatsApp BSP, get utility and marketing templates approved, connect a product catalogue, and orchestrate SMS/RCS fallback so every customer is reachable. See /answers/what-is-whatsapp-bsp and /products/whatsapp-business-api.

## Related

- [All answers](https://www.broadnet.me/answers)
- [Glossary](https://www.broadnet.me/answers)
- [How do you use WhatsApp for customer support?](https://www.broadnet.me/answers/whatsapp-for-customer-support)
- [What is omnichannel messaging?](https://www.broadnet.me/answers/what-is-omnichannel-messaging)
- [What is RCS for business (RBM)?](https://www.broadnet.me/answers/rcs-for-business)
- [What is a WhatsApp BSP?](https://www.broadnet.me/answers/what-is-whatsapp-bsp)
- [Omnichannel](https://www.broadnet.me/products/omnichannel)
- [WhatsApp Business API](https://www.broadnet.me/products/whatsapp-business-api)
- [RCS Messaging](https://www.broadnet.me/products/rcs-messaging)