# What is a broadcast list?

> A broadcast list is a saved group of recipients you can message together — the audience for a bulk send or campaign. Unlike a group chat, recipients receive the message individually and do not see each other. A well-managed broadcast list is consented, segmented, and kept clean with validation and opt-out suppression, so each send reaches real, willing recipients.

- Canonical URL: https://www.broadnet.me/answers/what-is-a-broadcast-list
- Language: en
- Last reviewed: 2026-07-22
- Publisher: BroadNet (https://www.broadnet.me)

## How it differs from a group

In a broadcast, each recipient gets a private, individual message — they do not see the other recipients or each other's replies, unlike a group chat. It is the audience container for one-to-many sends. See /answers/what-is-bulk-messaging.

## Keep it consented and clean

Every number on the list should have opted in; validate numbers, suppress opt-outs, and segment for relevance. A stale or unconsented list wrecks deliverability. See /answers/sms-opt-in-best-practices and /products/hlr-lookup.

## Segment rather than blast

Broadcasting the same message to one giant list underperforms sending targeted messages to smaller, relevant segments. See /answers/sms-marketing-best-practices and /answers/what-is-a-sms-blast.

## Related

- [All answers](https://www.broadnet.me/answers)
- [Glossary](https://www.broadnet.me/answers)
- [What is bulk messaging?](https://www.broadnet.me/answers/what-is-bulk-messaging)
- [What are SMS opt-in best practices?](https://www.broadnet.me/answers/sms-opt-in-best-practices)
- [What is an SMS blast?](https://www.broadnet.me/answers/what-is-a-sms-blast)
- [What are SMS marketing best practices?](https://www.broadnet.me/answers/sms-marketing-best-practices)
- [Bulk SMS](https://www.broadnet.me/products/bulk-sms)