# Founder-led since 2003. - Canonical URL: https://www.broadnet.me/about/leadership - Language: en - Last updated: 2026-10-19 - Publisher: BroadNet (https://www.broadnet.me) - Markdown version of the page above, generated from the rendered page. Leadership BroadNet is a founder-active, family-led carrier-grade messaging company. Its founder started the business in Beirut, Lebanon in 2003 and has led it ever since — building an operator-direct network that reaches 200+ countries through 1,000+ direct connections, without changing the thesis or handing the wire to a rotating executive layer. [Talk to the team](https://www.broadnet.me/contact) [The company story](https://www.broadnet.me/about) Founded 2003 · Beirut Founder-active Family-led Founder & CEO Since 2003 Rabih Al Zubaidi Founder & CEO, BroadNet Technologies Sarl 200+ Countries 1,000+ Operator connections 60k+ Enterprises [LinkedIn](https://lb.linkedin.com/in/rabih-z-67553b175) [The Org](https://theorg.com/org/broadnet-technologies/org-chart/rabih-z) [On the record](https://www.broadnet.me/press) The founder ## Rabih Al Zubaidi Founder & CEO, BroadNet Technologies Sarl > “We are thrilled to join forces with e& Egypt to shape the future of telecommunications with AI-driven messaging solutions.” Rabih Al Zubaidi, Founder & CEO · on the e& Egypt × BroadNet partnership · Khaleej Times, October 2024. [More on the record](https://www.broadnet.me/press). Rabih Al Zubaidi founded BroadNet Technologies in Beirut, Lebanon in 2003 — a small team, a single SMSC, and a bet that Gulf operators would need a serious A2P partner long before the rest of the world caught up. He has led the company as Founder & CEO every year since. Under his leadership BroadNet grew from that first gateway into a carrier-grade messaging network: A2P SMS, WhatsApp, RCS, voice and OTP delivered to 200+ countries, direct to the operator in 86, through 1,000+ operator connections, with SS7 and SMS firewalls deployed inside mobile-operator core networks. Today the company serves 60,000+ enterprises — from regional banks to global brands — from fifteen offices across fifteen countries. He remains founder-active and hands-on: the same person who founded the company still takes MNO-CEO calls, and the business stays family-led and telecom-native rather than handed to a rotating executive layer. For his on-record commentary on partnerships and industry direction, see the [press page](https://www.broadnet.me/press). [LinkedIn profile](https://lb.linkedin.com/in/rabih-z-67553b175) [The Org · leadership profile](https://theorg.com/org/broadnet-technologies/org-chart/rabih-z) How BroadNet is led ## Founder-active. Family-led. Accountable. BroadNet has no rotating C-suite to point at — it has a founder who still runs the company he built, and a leadership ethos written into how the business operates rather than onto a values poster. ### Founder-active, family-led Founder & CEO Rabih Al Zubaidi still takes MNO-CEO calls himself. Engineering and commercial decisions run through people who have operated the wire — not a rotating executive layer. ### Dubai-headquartered BroadNet Technologies Sarl was founded in Beirut in 2003 and is headquartered in Dubai, UAE — telecom-native from the first SMSC, not a fintech that pivoted into messaging. ### Fifteen offices, fifteen countries A single network operated from fifteen offices across fifteen countries, with support that follows the sun from UTC-5 to UTC+8 — one continuous thesis, held for over two decades. ### Certified and accountable Leadership holds the company to independently audited standards — ISO 27001, ISO 27018, ISO 9001 and ISO 22301, a SOC 2 Type II report, and GDPR compliance. Trust is a document, not a claim. Under his leadership ## Dubai, 2003 → today. Four checkpoints from the arc Rabih Al Zubaidi has led — from founding to the network live today. 1. 01 / 3 2003 Founded in Beirut. Rabih Al Zubaidi founds BroadNet Technologies Sarl in Beirut, Lebanon, focused on MENA messaging infrastructure — SMSC, SMPP, and operator-facing A2P from day one. 2. 02 / 3 2007 First direct operator binds in MENA. The first direct SMPP and SS7 interconnects with MENA mobile network operators go live — replacing third-party transit and giving BroadNet carrier-grade reach across the Gulf and the Levant. 3. 03 / 3 2026 Present-day scale. 200+ countries reached through 1,000+ direct operator connections, serving 60,000+ enterprise clients from fifteen offices across fifteen countries. Still founder-active. Still telecom-native. [See the full company timeline](https://www.broadnet.me/about) Independently audited ## Trust the leadership holds itself to. Carrier-grade trust is a document, not a slogan. BroadNet's infrastructure is certified to ISO 27001, ISO 27018, ISO 9001 and ISO 22301, with a SOC 2 Type II report and GDPR compliance. [Visit the Trust Center](https://www.broadnet.me/trust) ISO 27001 Information Security ISO 27018 Cloud Personal Data Protection ISO 9001 Quality Management ISO 22301 Business Continuity SOC 2 Type II Report under NDA GDPR Data Processing Agreement Keep reading ## More on the company behind the founder. [The company story Twenty-three years of carrying the message — the founding thesis, the timeline, and the global footprint. Explore](https://www.broadnet.me/about) [On the record Founder commentary and named partnerships covered by Khaleej Times, Telecompaper, Globe Newswire and Yahoo Finance. Explore](https://www.broadnet.me/press) [Who trusts us Operators and enterprises on both sides of the messaging market — case studies and references. Explore](https://www.broadnet.me/customers) [Talk to the team Reach a carrier engineer — or the founder's office — about routing, firewall and A2P questions. Explore](https://www.broadnet.me/contact) Founder-active · MNO-CEO calls answered ## Talk to a company that still answers to its founder. Founder-led since 2003, Dubai-headquartered, telecom-native. Reach the team about routing, firewall, A2P monetisation and the network that carries it — same-day. [Talk to the team](https://www.broadnet.me/contact) [See who trusts us](https://www.broadnet.me/customers) $ founder-led since 2003 · beirut → dubai · 200+ countries · 1,000+ operator connections